Ranbir Kapoor teams up with online digital music company Saavn

Published: August 19, 2014
Bollywood actor

Bollywood actor Ranbir Kapoor has just joined hands with Saavn, a U.S.-based digital music company. AFP/Getty Images

IANS

Mumbai – Bollywood heart-throb Ranbir Kapoor has joined hands with Saavn, a US-based digital music company known as the leader in digital streaming for Indian music, as a creative collaborator.

Ranbir will work with the Saavn team on consumer marketing ideation and production, business development and content. In fact, the actor gave inputs for a commercial campaign which is expected to go on air next week.

The TV commercial has been written by Vasan Bala, who is the screenwriter for Kapoor’s new film Bombay Velvet, alongside Sneha Mehta and Teddy Stern of Saavn.

“I’ve been using Saavn for years now, so it’s exciting to be working with the team on a deeper level. I’ll be helping to guide the brand, influence programming, connect with the next generation of music listeners and ultimately help build the best music product in India and potentially the world,” Ranbir said in a statement.

“And this is only the beginning. I look forward to being involved in a more business-centric capacity in the near future,” he added.

It was in 2012 that Ranbir met the New York-based Saavn founders – Paramdeep Singh (executive chairman), Rishi Malhotra (CEO) and Vin Bhat (president and chief strategy officer).

Singh said the partnership felt right from the beginning.

“Everyone involved in this partnership is truly passionate about the product but there’s also a very human connection here as well.

“Our collaboration with Ranbir represents an evolution in the way technology companies and artists work together in India. And that bridge between art and digital is at the very heart of what we want to accomplish at Saavn,” he added.

The commercial campaign was produced by Golden Gaddi Films, the ad production house of Guneet Monga, the producer of the highly acclaimed film “The Lunchbox”.

The 30-second ad can be viewed at: https://www.youtube.com/watch?v=PKFqtQn_6zw

The digital music company, which boasts a catalogue of almost two million tracks from both Indian and US record labels, will be rolling out a suite of new consumer-facing products and partnerships over the next couple of months in which Ranbir’s inputs and ideation will play a major role.

IANS 2014-08-19 19:34:03

[+]

Tags: , , , ,



Readers Comments (0)

Comments are closed.

Featured

desi-crime-sexual assault

Surrey man who pleaded guilty to mistreating sex trade workers should go to prison for 2-3 years: Crown

KEITH FRASER VANCOUVER DESI SURREY — A Surrey man who pleaded guilty to sexually assaulting a 14-year-old sex trade worker nearly 20 years ago and…
Continue Reading »

sexual harassment

‘Will you have fun with me?’: Immigration officer sexually harasses female passenger at Delhi airport

HINDUSTAN TIMES An immigration officer at the Delhi airport has been suspended after a female passenger complained that he sexually harassed her by asking obscene…
Continue Reading »

crime-Surrey

Two Surrey men in hospital with gunshot wounds after targeted shooting

VANCOUVER DESI SURREY — Two men are in hospital with gunshot wounds following what appears to be a targeted shooting in Surrey on Thursday night….
Continue Reading »

LOCAL NEWS

desi-crime-sexual assault

Surrey man who pleaded guilty to mistreating sex trade workers should go to prison for 2-3 years: Crown

KEITH FRASER VANCOUVER DESI SURREY — A Surrey man who pleaded guilty to sexually assaulting a 14-year-old sex trade worker nearly 20 years ago and…
Continue Reading »

Changes to Nova Scotia law allow sex assault victims to sue retroactively

By Keith Doucette THE CANADIAN PRESS HALIFAX — Nova Scotians who have been sexually assaulted can now launch civil lawsuits against their perpetrators regardless of…
Continue Reading »

Changes to Nova Scotia law allow sex assault victims to sue retroactively

By Keith Doucette THE CANADIAN PRESS HALIFAX — Nova Scotians who have been sexually assaulted can now launch civil lawsuits against their perpetrators regardless of…
Continue Reading »

Don't Miss...

World Cup final

Underarm incident recalled as Australia-New Zealand rivalry rekindles in World Cup final

STEVE MCMORRAN THE ASSOCIATED PRESS MELBOURNE, Australia — Relations between New Zealand and Australia at a political level have regained their natural cordiality in the…
Continue Reading »

Cricket World Cup

Clarke’s Australians prepare to take on unpopular role in the World Cup final vs New Zealand

JOHN PYE THE ASSOCIATED PRESS MELBOURNE, Australia — Win or lose, Michael Clarke and his Australian teammates are probably going to be portrayed as the…
Continue Reading »

India-Australia-weird news

Youth cut his tongue as sacrifice at an Indian temple for nation’s cricket victory

IANS Chennai – In a senseless act, a cricket crazy youth in Tamil Nadu offered the tip of his tongue as a sacrifice at a…
Continue Reading »

Freedom-Section 66A-India

Teenager shoots himself after father bans Facebook chat

IANS Lucknow - A 14-year-old boy shot himself Thursday after his father reprimanded him for chatting too often on social networking site Facebook, police said. The…
Continue Reading »

messy custody battle-desi lingerie model

Jeremy Renner’s messy divorce from B.C. model gets messier as custody battle rages

VANCOUVER DESI A B.C. woman who was married to Hollywood actor Jeremy Renner is being accused of being a gold digger and blackmailer who has…
Continue Reading »


Bollywood Latest

pakistani sex meera-Veena Malik

Gallery: Bollywood celebs in trouble with the law

ALMAS MEHERALLY VANCOUVER DESI Indian film actress Shruti Haasan has run into legal trouble after she pulled out of a signed contract, according to an…
Continue Reading »

Salman Khan-Bollywood

Bollywood actor Salman Khan denies he was driving or drunk during 2002 accident

IANS Mumbai – Bollywood actor Salman Khan on Friday told a Mumbai court, conducting the trial of the 2002 hit-and-run case involving him, that he…
Continue Reading »

Bollywood movie

Amitabh Bachchan: Balki challenges me with never-done-before roles

SUBHASH K. JHA IANS Mumbai – R. Balakrishnan and Amitabh Bachchan’s much anticipated third outing “Shamitabh” turned out to be a box office disaster, but…
Continue Reading »