TECH TALK: Let’s put an end to social media consulting fraud

Published: November 20, 2012

KULJEET KAILA
VANCOUVER DESI

The biggest growing tech fraud in recent years are companies or individuals selling social media to companies as the biggest marketing tool of all time and charging upwards of $10,000 a month for it.

From guarantees to get your website to the top of any search engine or promises to post random material on Facebook, Twitter and Linked In – all in efforts to drive traffic to your business online versus actual customers – I have seen it all.

As a marketing consultant with more than a decade of experience, I get to see the insides of this ever changing industry and often review some of the hottest marketing pitches making the rounds, or empty promises as I like to call them.

Here are some tips I’ve given to businesses in recent months on who to hire and how much they should be spending on social media marketing.

1. Hire someone who you have met in person and will be present at your business. The best pitches I’ve seen are from fancy offices in the states or India. People who sit in their PJ’s from their homes and update random material for companies they have never met. As a rule of thumb – I meet with my clients at least twice a week. I work with their existing staff to come up with content for their social media interests and/or blogs. In fact, at Surrey Honda, I get to work with the sales team in generating content pictures of every deal and posting that online, sharing, retweeting etc. The more of us doing this, the better.

2. Hire someone with experience as a writer and photographer. I can not stress this enough. A writing degree and experience as a writer goes a long way when creating fresh, new, innovative content versus just generic material online. There are times when material to blog or share on Facebook or Twitter just isn’t there – does your social media rep know your business well enough to always create amazing content? For example, check out this recent blog series started for a client.

3. Hire someone who spends time creating fresh content daily. One of my biggest pet peeves are those who rely on programs where they can load up a ton of tweets that are generic and have them fire off at set times and they charge twice as much as those of us who actually put in some thought to each post. Ask upfront how many hours a week your social media rep plans to work, when those hours are and how much time they will spend inside your business getting actual content out.

4. A healthy social media agenda should cost around $1,500 a month and that includes onsite contesting, writing blogs ,etc. A basic social media rep who just updates Facebook, Twitter and some online ad placement should start around $400.

5. Social media is one part of the pie – do not let it be the only marketing you do. Advertising, contests, community involvement, event planning, video blogging and media exposure are a must and you need to hire someone who can do all this and more.

In recent years, I have seen some of my friends and clients pay thousands more than they should. In one case, the so called social media company sent one of their reps to teach the owners how to do it themselves followed by a bill of over $10,000! Don’t let that be you – please!

This advice brought to you by a real expert fed up with seeing a trend being used to make a quick buck and businesses losing too much money and sometimes their venture.

Kuljeet Kaila is a writer for Vancouver Desi. If you would like a free review of your marketing plan or advice, feel free to contact her at kuljeetkaila@gmail.com





Featured

Surrey

Surrey mayoral candidates trade jibes over closed-door meetings

Ex-Mayor McCallum calls out opponents Hepner and Rasode for ‘hypocrisy’ LARISSA CAHUTE VANCOUVER DESI With the Surrey election months away, the mudslinging has already begun….
Continue Reading »

India's Supreme Court stays death penalty of man convicted in rape-murder of four-year-old. PNG Archive

Former Abbotsford Hindu priest jailed on sex charges denied parole

Karam Vir is serving a 21/2-year sentence JENNIFER SALTMAN VANCOUVER DESI A former Hindu priest from Abbotsford who was convicted of sex crimes involving two…
Continue Reading »

India pachydermal love story

Indian elephant heartbroken after partner’s death

VANCOUVER DESI An elephant in India has been diagnosed with a broken heart after its partner died on Tuesday, according to the Hindustan Times. The…
Continue Reading »

LOCAL NEWS

Surrey

Surrey mayoral candidates trade jibes over closed-door meetings

Ex-Mayor McCallum calls out opponents Hepner and Rasode for ‘hypocrisy’ LARISSA CAHUTE VANCOUVER DESI With the Surrey election months away, the mudslinging has already begun….
Continue Reading »

India's Supreme Court stays death penalty of man convicted in rape-murder of four-year-old. PNG Archive

Former Abbotsford Hindu priest jailed on sex charges denied parole

Karam Vir is serving a 21/2-year sentence JENNIFER SALTMAN VANCOUVER DESI A former Hindu priest from Abbotsford who was convicted of sex crimes involving two…
Continue Reading »

Police tape

Woman found dead in Abbotsford park identified as Mission resident

JENNIFER SALTMAN VANCOUVER DESI Abbotsford police have identified a woman found dead in Mill Lake Park on Wednesday morning as a 36-year-old Mission resident. The…
Continue Reading »

Don't Miss...

India-rape-protest

Minor allegedly raped by temple priest in southern India

HINDUSTAN TIMES An 11-year-old girl was allegedly raped by a temple priest in Bangalore on Tuesday, less than a month after a seven-year-old was raped…
Continue Reading »

10448541_801823293184201_5325323972611294529_desi

Miss Diva 2014 gears up for auditions

IANS New Delhi – Miss Diva, that was launched last year as an official franchise from India for Miss Universe, is set to start auditions…
Continue Reading »

Scene from Airtel's latest commercial. YouTube/Screengrab.

Indian telecom company’s not so progressive ad featuring a “boss wife” causes Twitter reaction

IANS New Delhi  – Is a woman who calls the shots in the office then goes home to cook for her husband – who’s also…
Continue Reading »

child death

Toddler falls into pot of boiling syrup, dies

  IANS New Delhi – A three-year-old boy died after he fell into a pot of boiling sugar syrup, police said here Wednesday. The child,…
Continue Reading »

Merritt music festival

Headdresses banned from Merritt music festival out of respect to First Nations

LARISSA CAHUTE VANCOUVER DESI An electronic music festival this B.C. Day long weekend in Merritt has banned native headdresses from its campgrounds. “Bass Coast Festival…
Continue Reading »


Bollywood Latest

SALMAN KHAN

Kick: Salman Khan, Sajid Nadiadwala kick up a storm

SUBHASH K. JHA IANS  Film: “Kick”; Cast: Salman Khan, Randeep Hooda, Nawazuddin Siddiqui and Jacqueline Fernandez; Director: Sajid Nadiadwala; Rating: **** “Kick toh banta hai,…
Continue Reading »

Anish_Paris_2_small

Indian author pens sequel to Jeffrey Archer’s ‘First Among Equals’ for Bollywood film

SUBHASH K. JHA IANS  Mumbai – In what must qualify as a first in the field of literary adaptations, author-columnist Anish Trivedi has written a…
Continue Reading »

Shah Rukh Khan

Shah Rukh Khan joins hands with Indian TV channel to host Indian version of “Got Talent”

IANS Mumbai – Superstar Shah Rukh Khan has joined hands with Hindi general entertainment channel Colors for his return to the small screen. He will…
Continue Reading »