TECH TALK: Let’s put an end to social media consulting fraud

KULJEET KAILA
VANCOUVER DESI

The biggest growing tech fraud in recent years are companies or individuals selling social media to companies as the biggest marketing tool of all time and charging upwards of $10,000 a month for it.

From guarantees to get your website to the top of any search engine or promises to post random material on Facebook, Twitter and Linked In – all in efforts to drive traffic to your business online versus actual customers – I have seen it all.

As a marketing consultant with more than a decade of experience, I get to see the insides of this ever changing industry and often review some of the hottest marketing pitches making the rounds, or empty promises as I like to call them.

Here are some tips I’ve given to businesses in recent months on who to hire and how much they should be spending on social media marketing.

1. Hire someone who you have met in person and will be present at your business. The best pitches I’ve seen are from fancy offices in the states or India. People who sit in their PJ’s from their homes and update random material for companies they have never met. As a rule of thumb – I meet with my clients at least twice a week. I work with their existing staff to come up with content for their social media interests and/or blogs. In fact, at Surrey Honda, I get to work with the sales team in generating content pictures of every deal and posting that online, sharing, retweeting etc. The more of us doing this, the better.

2. Hire someone with experience as a writer and photographer. I can not stress this enough. A writing degree and experience as a writer goes a long way when creating fresh, new, innovative content versus just generic material online. There are times when material to blog or share on Facebook or Twitter just isn’t there – does your social media rep know your business well enough to always create amazing content? For example, check out this recent blog series started for a client.

3. Hire someone who spends time creating fresh content daily. One of my biggest pet peeves are those who rely on programs where they can load up a ton of tweets that are generic and have them fire off at set times and they charge twice as much as those of us who actually put in some thought to each post. Ask upfront how many hours a week your social media rep plans to work, when those hours are and how much time they will spend inside your business getting actual content out.

4. A healthy social media agenda should cost around $1,500 a month and that includes onsite contesting, writing blogs ,etc. A basic social media rep who just updates Facebook, Twitter and some online ad placement should start around $400.

5. Social media is one part of the pie – do not let it be the only marketing you do. Advertising, contests, community involvement, event planning, video blogging and media exposure are a must and you need to hire someone who can do all this and more.

In recent years, I have seen some of my friends and clients pay thousands more than they should. In one case, the so called social media company sent one of their reps to teach the owners how to do it themselves followed by a bill of over $10,000! Don’t let that be you – please!

This advice brought to you by a real expert fed up with seeing a trend being used to make a quick buck and businesses losing too much money and sometimes their venture.

Kuljeet Kaila is a writer for Vancouver Desi. If you would like a free review of your marketing plan or advice, feel free to contact her at kuljeetkaila@gmail.com





Featured

Surrey-New Westminster

Six-lane Pattullo Bridge should go between Coquitlam and Surrey: New Westminster mayor Wayne Wright

THEREAS MCMANUS ROYAL CITY RECORD METRO VANCOUVER — If Coquitlam and Surrey want a six-lane replacement for the Pattullo Bridge, they can have it, says…
Continue Reading »

mountie charged for assault

Surrey RCMP officer charged with off-duty concert assault

TOM ZYTARUK SURREY NOW A Surrey RCMP officer is scheduled to appear in Vancouver provincial court next month, accused of assault in connection with an…
Continue Reading »

jet mystery

Malaysia Airlines: Material that washed ashore in western Australia being examined in missing jet search

ROD MCGUIRK THE ASSOCIATED PRESS CANBERRA, Australia — Unidentified material that washed ashore in southwestern Australia and is being examined for any link to the…
Continue Reading »

LOCAL NEWS

Surrey-New Westminster

Six-lane Pattullo Bridge should go between Coquitlam and Surrey: New Westminster mayor Wayne Wright

THEREAS MCMANUS ROYAL CITY RECORD METRO VANCOUVER — If Coquitlam and Surrey want a six-lane replacement for the Pattullo Bridge, they can have it, says…
Continue Reading »

mountie charged for assault

Surrey RCMP officer charged with off-duty concert assault

TOM ZYTARUK SURREY NOW A Surrey RCMP officer is scheduled to appear in Vancouver provincial court next month, accused of assault in connection with an…
Continue Reading »

Surrey First

Surrey mayor fires back, tells Barinder Rasode ‘she’s misleading the public’ about her safety concerns

AMY REID SURREY NOW SURREY — Since Coun. Barinder Rasode announced her departure from the Surrey First slate last week, Mayor Dianne Watts has yet to…
Continue Reading »

Don't Miss...

Mouse deer

World’s smallest deer that’s more like a ‘mouse’ born at a Spain zoo

CEN AGENCY The world’s smallest deer – more like a mouse – with a heritage stretching back millions of years has been born at a…
Continue Reading »

Rape-Gang rape-crime against women

Indians view rape as ‘very big problem’: Poll

MATTHEW PENNINGTON THE ASSOCIATED PRESS WASHINGTON — A new poll shows that Indians view rape as a big problem in their country and think the…
Continue Reading »

Desi-bhoot bangla-China-Asia

Gallery: No one wants these luxury villas in ‘The City of the Dead’

CEN AGENCY These are the luxury homes that no-one wants in a place locals call ‘The City of the Dead’. Over 100 villas here have…
Continue Reading »

India-Leopard

Video: Leopard causes panic in Indian city as it springs from the roof, chases rescue workers, bites a man

Urbanization pushing residents and wild animals closer together CANADA.COM A leopard burst through a tiled roof before attacking a group of men, biting one in…
Continue Reading »

This undated handout image courtesy of the Placer Dome gold mining company, shows gold in bars.AFP FILES/AFP/Getty Images

Indian doctors shocked to find 12 gold bars inside businessman’s stomach

VANCOUVER DESI New Delhi doctors were “shocked” to find out a 63-year-old businessman complaining of abdominal pain earlier this month had 12 gold bars  inside…
Continue Reading »


Bollywood Latest

Salman Khan-Jacqueline Fernandez

London bus drives off Warsaw Bridge causing panic, turns out to be a Bollywood shoot (w/video, photos)

CEN AGENCY Polish police received panicked calls after this London double-decker bus drove off a bridge, and plummeted into a river in the Polish capital…
Continue Reading »

Music-Bollywood-desi sex symbol

Priyanka Chopra’s latest single ‘I Can’t Make You Love Me’ already a hit on iTunes in 24 hours

IANS Mumbai – The going is great for actor-singer Priyanka Chopra. She is out with her third solo single “I can’t make you love me”,…
Continue Reading »

condom-ads-Durex-sex-booty shake

Video: Bollywood actor and Durex brand ambassador Ranveer Singh urges people to try ‘the Rex’

IANS New Delhi – Actor Ranveer Singh, who has done bold scenes in movies like “Goliyon Ki Rasleela Ram-Leela” and “Band Baaja Baaraat”, is now…
Continue Reading »