Bollywood stars outshine fashion at India Couture Week 2014 (w/ gallery)

Published: July 21, 2014


Picture 1 of 11

Indian Bollywood actress Bipasha Basu presents jewellery during the closing show of India Couture Week 2014 in New Delhi on July 20, 2014. SAJJAD HUSSAIN/AFP/Getty Images

NIVEDITA
IANS

New Delhi  – Design esthetics and creativity may have impressed fashion patrons at the just concluded Shree Raj Mahal Jewellers India Couture Week 2014, but it was Bollywood celebrities who stole the spotlight.

However, designers are not complaining as they admit stars help in getting mileage for both fashion maestros and sponsors.

From established actresses like Rani Mukerji, Bipasha Basu and Kangana Ranaut to newcomers Alia Bhatt and Huma Qureshi – the big screen divas not only scorched the ramp, they even became the centre of attraction while sitting in the front row at the six-day gala, which kicked off with Sabyasachi Mukherjee’s show July 15.

Known for his Indian wear, Mukherjee unfolded his regal collection Ferozabad and mesmerised everyone, but his designs couldn’t diminished the Rani’s star power, who was in the front row to support him.

On the second day, film stars remained the centre of attraction with Bollywood’s current flavour Nimrat Kaur and all time favourite Malaika Arora Khan walking the ramp for Rina Dhaka.

Even Queen fame Kangana Ranaut strutted down the ramp as showstopper for Anju Modi, who presented an amalgamation of ethnic Indian collection Manikarnika, while model-turned-actress Lisa Haydon flaunted contemporary bridal lehenga by Monisha Jaisingh on day three.

On the fourth day Aashiqui 2 actress Shradha Kapoor too sashayed in Gaurav Gupta’s garment as his showstopper.

Dhaka says that the time has changed and so has the equation between designers and film stars.

When asked why designers invite Bollywood faces, Dhaka said: “It’s not so much about our love for movie stars, it’s about driven situation. Yes, the movie stars help sell the garments too.”

In the early days, we never had this kind of issue because models were stars and they still are.

“But in the past two decades, Indian fashion has given so much stars to Bollywood that there is no problem in calling them to walk for us,” Dhaka told IANS.

Having said that, amidst dazzling Bollywood presence, Anju Modi’s collection, an exploration of the age-old craft and ancient techniques, and Manish Malhotra’s ‘Portraits’, an amalgamation of vintage embroidery on contemporary silhouttes, wowed the crowd.

For Malhotra, Alia Bhatt and Aditya Roy Kapur upped the glamour quotient.

Designer duo Rimple and Harpreet Narula, who roped in Gangs of Wasseypur star Huma as their showstopper, says it’s important that a muse is in sync with the design esthetics.

“It is essential that the showstopper is relevant to the brand’s philosophy and in sync with the designer’s esthetic,” Rimple told IANS.

Harpreet said: “Having a muse walk as the showstopper for the show brings together the entire synergy behind the collection-the concept, the garments and the designer’s vision. A muse can be from any walk of life and not just Bollywood.”

For the finale, heavy weights like Bipasha and Chitrangada Singh walked the ramp and singer Kamaal Khan’s performances on tracks like Afrin, Ishq Sufiana and Mein tenu samjhawan was like a cherry on the cake.

Couture Week, by definition isn’t a business platform, as the clothes shown are only meant for personal ordering, thus making star presence valid.

Designer Varun Bahl may have not gone with the flow and stayed away from film stars, but he too admits the that big names help in getting right coverage.

“A magazine feature with exclusive backstage interview with a Bollywood celebrity is more likely to be read than one without it, which shows that the ultimate consumer is also enthralled by Bollywood star,” Bahl told IANS. “Because of Bollywood’s far-reaching influence, designers have often used film stars to endorse their clothes. Therefore, an event like couture week in my opinion, gains from the presence of Bollywood stars.”

IANS 2014-07-21 19:08:03

[+]

Tags: , , , , , , , , , , , , , , , , , , , , ,



Readers Comments (0)

Comments are closed.

Featured

WEST VANCOUVER SOCCER DESI

West Van barber bringing joy of soccer to refugee kids

LARISSA CAHUTE THE PROVINCE When West Vancouver’s Michel Ibrahim travelled to Lebanon more than 20 years ago, he was shocked to find what few resources…
Continue Reading »

health check

Parents of six-year-old girl ‘horrified’ after botched vaccination exposes her to HIV

GORDON MCINTYRE VANCOUVER DESI A six-year-old girl is in danger of having contacted HIV after a routine vaccination went awry in Fort St. James earlier…
Continue Reading »

CIVIC ELECTIONS

Battleground Surrey: Which mayoral candidate can stop the carnage?

CASSIDY OLIVIER VANCOUVER DESI The streets leading to the Newton Arena are littered with debris from the previous night’s storm. Overflow from the downpour swiftly…
Continue Reading »

LOCAL NEWS

TransCanada files application to NEB for Energy East crude pipeline

THE CANADIAN PRESS CALGARY – TransCanada Corp. (TSX:TRP) says its regulatory application for the proposed Energy East pipeline is a massive document with 30,000 pages…
Continue Reading »

TransCanada files application to NEB for Energy East crude pipeline

THE CANADIAN PRESS CALGARY – TransCanada Corp. (TSX:TRP) is filing its regulatory application for the proposed Energy East pipeline today. TransCanada says the document being…
Continue Reading »

Kuwait plays gracious but uneasy host as Canadian jets join anti-ISIL campaign

ISIL-Cda-Kuwait, 2nd Writethru Correction By Murray Brewster THE CANADIAN PRESS KUWAIT CITY – Canadian warplanes have taken up position in Kuwait, a country straining in…
Continue Reading »

Don't Miss...

Smart 21 communities

Surrey named among World’s Smart21 Communities of 2015

VANCOUVER DESI SURREY, B.C. – The Intelligent Community Forum has named the City of Surrey as one of the world’s Smart21 Communities of 2015. As one…
Continue Reading »

elephant crushes woman to death

Elephant crushes woman to death at India’s nature reserve

CEN AGENCY A school teacher was crushed to death by an elephant when it knocked her over with its trunk and then stood on her….
Continue Reading »

Crime-Vancouver-BC

Surrey Six murders: Allegations of weekend sex party, ‘sordid’ affair between investigator and potential witness rock case

KEITH FRASER VANCOUVER DESI The Surrey Six case heard details Tuesday of allegations of sexual improprieties involving a second senior RCMP officer. When charges were…
Continue Reading »

CBC-sexual behaviour-lawsuit

Jian Ghomeshi’s CBC lawsuit is hopeless — even if he’s telling the truth

HOWARD LEVITT FINANCIAL POST Jian Ghomeshi’s $50-million lawsuit against the CBC has everything to do with strategy and PR — but nothing to do with…
Continue Reading »

Wedding Canopy Toran

Significance of Toran and Rangoli

KIM TREHAN VANCOUVER DESI  Hello! Last week, Indians across the globe celebrated a festival called Diwali.  Although the festival itself has no significance to weddings, there…
Continue Reading »


Bollywood Latest

Ismaili musicians - Aga Khan foundation

Salim-Sulaiman show underlines Vancouver’s rising Bollywood cachet

LARISSA CAHUTE VANCOUVER DESI With big-time Bollywood composers Salim-Sulaiman set to kick off their North American tour at the Queen Elizabeth Theatre on Saturday, it…
Continue Reading »

Shah Rukh Khan

Burdwan blast: Shah Rukh Khan prays for better times for Bengal

IANS Kolkata – Bollywood superstar Shah Rukh Khan, West Bengal’s brand ambassador, Wednesday expressed his unwillingness to talk about the terror blast in Burdwan, but…
Continue Reading »

Ayesha Takia Azmi vegan

Chic Bollywood actress Ayesha Takia poses with a chick for PETA (w/gallery)

IANS New Delhi – Ahead of World Vegan Day on Nov 1, actress Ayesha Takia has posed with a fluffy chick for a new ad…
Continue Reading »