Bollywood stars outshine fashion at India Couture Week 2014 (w/ gallery)

Published: July 21, 2014


Picture 1 of 11

Indian Bollywood actress Bipasha Basu presents jewellery during the closing show of India Couture Week 2014 in New Delhi on July 20, 2014. SAJJAD HUSSAIN/AFP/Getty Images

NIVEDITA
IANS

New Delhi  – Design esthetics and creativity may have impressed fashion patrons at the just concluded Shree Raj Mahal Jewellers India Couture Week 2014, but it was Bollywood celebrities who stole the spotlight.

However, designers are not complaining as they admit stars help in getting mileage for both fashion maestros and sponsors.

From established actresses like Rani Mukerji, Bipasha Basu and Kangana Ranaut to newcomers Alia Bhatt and Huma Qureshi – the big screen divas not only scorched the ramp, they even became the centre of attraction while sitting in the front row at the six-day gala, which kicked off with Sabyasachi Mukherjee’s show July 15.

Known for his Indian wear, Mukherjee unfolded his regal collection Ferozabad and mesmerised everyone, but his designs couldn’t diminished the Rani’s star power, who was in the front row to support him.

On the second day, film stars remained the centre of attraction with Bollywood’s current flavour Nimrat Kaur and all time favourite Malaika Arora Khan walking the ramp for Rina Dhaka.

Even Queen fame Kangana Ranaut strutted down the ramp as showstopper for Anju Modi, who presented an amalgamation of ethnic Indian collection Manikarnika, while model-turned-actress Lisa Haydon flaunted contemporary bridal lehenga by Monisha Jaisingh on day three.

On the fourth day Aashiqui 2 actress Shradha Kapoor too sashayed in Gaurav Gupta’s garment as his showstopper.

Dhaka says that the time has changed and so has the equation between designers and film stars.

When asked why designers invite Bollywood faces, Dhaka said: “It’s not so much about our love for movie stars, it’s about driven situation. Yes, the movie stars help sell the garments too.”

In the early days, we never had this kind of issue because models were stars and they still are.

“But in the past two decades, Indian fashion has given so much stars to Bollywood that there is no problem in calling them to walk for us,” Dhaka told IANS.

Having said that, amidst dazzling Bollywood presence, Anju Modi’s collection, an exploration of the age-old craft and ancient techniques, and Manish Malhotra’s ‘Portraits’, an amalgamation of vintage embroidery on contemporary silhouttes, wowed the crowd.

For Malhotra, Alia Bhatt and Aditya Roy Kapur upped the glamour quotient.

Designer duo Rimple and Harpreet Narula, who roped in Gangs of Wasseypur star Huma as their showstopper, says it’s important that a muse is in sync with the design esthetics.

“It is essential that the showstopper is relevant to the brand’s philosophy and in sync with the designer’s esthetic,” Rimple told IANS.

Harpreet said: “Having a muse walk as the showstopper for the show brings together the entire synergy behind the collection-the concept, the garments and the designer’s vision. A muse can be from any walk of life and not just Bollywood.”

For the finale, heavy weights like Bipasha and Chitrangada Singh walked the ramp and singer Kamaal Khan’s performances on tracks like Afrin, Ishq Sufiana and Mein tenu samjhawan was like a cherry on the cake.

Couture Week, by definition isn’t a business platform, as the clothes shown are only meant for personal ordering, thus making star presence valid.

Designer Varun Bahl may have not gone with the flow and stayed away from film stars, but he too admits the that big names help in getting right coverage.

“A magazine feature with exclusive backstage interview with a Bollywood celebrity is more likely to be read than one without it, which shows that the ultimate consumer is also enthralled by Bollywood star,” Bahl told IANS. “Because of Bollywood’s far-reaching influence, designers have often used film stars to endorse their clothes. Therefore, an event like couture week in my opinion, gains from the presence of Bollywood stars.”

IANS 2014-07-21 19:08:03

[+]

Tags: , , , , , , , , , , , , , , , , , , , , ,



Readers Comments (0)

Comments are closed.

Featured

PNG_0920N_BARINDER_RASODE_MAYORAL_ANNOUNCEMENT_218072244

Q & A: Surrey mayoral candidate Barinder Rasode discusses upcoming campaign trail

LARISSA CAHUTE VANCOUVER DESI After months of speculation, Surrey city councillor Barinder Rasode finally confirmed her bid for mayor in the upcoming election at a…
Continue Reading »

PNG_0920N_BARINDER_RASODE_MAYORAL_ANNOUNCEMENT_218072376

Barinder Rasode takes aim at crime as she officially announces her bid for Surrey’s mayor

  LARISSA CAHUTE VANCOUVER DESI After months of speculation, Surrey city councillor Barinder Rasode finally confirmed her bid for mayor in the upcoming election at…
Continue Reading »

Sunday September 19 Vancouver Stanley Park

Gear up for the annual Ismaili Walk at Stanley Park this Sunday

VANCOUVER DESI The 23rd annual Ismaili Walk, which fundraises to improve the lives of local women and children, will take place Sunday in Stanley Park….
Continue Reading »

LOCAL NEWS

Oliver urges weaker G20 economies to follow Canadian stimulus model

THE CANADIAN PRESS SYDNEY, Australia — Different economic situations require different approaches to meeting the G20′s economic targets, Canada’s finance minister said Sunday as he…
Continue Reading »

PNG_0920N_BARINDER_RASODE_MAYORAL_ANNOUNCEMENT_218072244

Q & A: Surrey mayoral candidate Barinder Rasode discusses upcoming campaign trail

LARISSA CAHUTE VANCOUVER DESI After months of speculation, Surrey city councillor Barinder Rasode finally confirmed her bid for mayor in the upcoming election at a…
Continue Reading »

PNG_0920N_BARINDER_RASODE_MAYORAL_ANNOUNCEMENT_218072376

Barinder Rasode takes aim at crime as she officially announces her bid for Surrey’s mayor

  LARISSA CAHUTE VANCOUVER DESI After months of speculation, Surrey city councillor Barinder Rasode finally confirmed her bid for mayor in the upcoming election at…
Continue Reading »

Don't Miss...

DEPORTED-PAKISTAN

Rally held in Saskatoon in support of 65-year-old woman deported to Pakistan

THE CANADIAN PRESS SASKATOON — Supporters of a 65-year-old woman who was deported to her native Pakistan earlier this week have held a rally at…
Continue Reading »

Designers-entertainment

Fashion over the years in Bollywood

IMROZ MAUR VANCOUVER DESI Bollywood and Fashion go hand in hand; there is no Bollywood without fashion and there is no fashion without Bollywood. They…
Continue Reading »

fried rat in food

Customer finds fried rat mixed in pakoras at Indian railway snack kiosk

VANCOUVER DESI A snack kiosk at a railway station in Western India has been closed down after a customer found a fried rat mixed in…
Continue Reading »

Vancouver-soccer

‘This isn’t lingerie football’: Vancouver Whitecaps video taken down (w/video)

DAN FUMANO VANCOUVER DESI After some fans and Internet commenters cried foul on a new online video promoting the Vancouver Whitecaps soccer team, club management…
Continue Reading »

Change

Iran sentences ‘Happy’ dancing youths to six months jail, 91 lashes

IANS Tehran – A group of Iranian youths, who released a video on YouTube dancing to the popular song “Happy” by American singer-songwriter Pharrell Williams,…
Continue Reading »


Bollywood Latest

Deepika Padukone

Deepika Padukone: Respect us as women off-screen

IANS Mumbai – Deepika Padukone says she has an issue when people “propagate objectification of a real person and not a character being played” and…
Continue Reading »

Parineeti Chopra-Aditya Roy Kapur

Daawat-e-Ishq: Habib Faisal missed the plot

SUBHASH K. JHA IANS  Film: “Daawat-e-Ishq”; Cast: Aditya Roy Kapoor, Parineeti Chopra and Anupam Kher; Director: Habib Faisal: Rating: ** There are two different films…
Continue Reading »

Vinay Virmani

A fun ride with Dr. Cabbie

Q&A: Canadian actor Vinay Virmani’s new movie continues his examination of South Asian immigrant experience ALMAS MEHERALLY VANCOUVER DESI Toronto-born actor and writer Vinay Virmani…
Continue Reading »