Priyanka Chopra will now be seen in the traditional sari on international platforms in a bid to promote Indian handlooms

Published: July 17, 2014
Priyanka Chopra-desi boobs

Bollywood actress Priyanka Chopra will sports the traditional sari at international events in a bid to promote handlooms. AFP/Getty Images

IANS

Lucknow – Actress Priyanka Chopra will soon be promoting the Indian sari on international platforms, officials said Thursday.

A proposal to this effect was being given final touches and the National Film Award winner has given her consent, union Textile Secretary Zohra Chatterjee said during her visit to Varanasi, the parliamentary constituency of Prime Minister Narendra Modi.

While the Bararasi silk saris would be at the forefront of this branding, the larger branding by the actress would be for the Indian handloom industry, officials told IANS.

The union government wants to promote the ‘desi’ handloom and textile industry in a big way the world over and a “detailed publicity campaign is being planned for the same,” a senior bureaucrat told IANS.

The union government, it is learnt, is also toying with the idea of opening a National Institute of Fashion Technology (NIFT) in the temple town after which the products of the weavers in the city would be “integrated and upgraded” with the help of the institute, officials informed.

Keeping up with his promise made during the campaigning of the Lok Sabha elections, Prime Minister Modi reportedly has also asked the textile ministry to explore options for early setting up of a trade facilitation centre, officials said.

The high-profile constituency is under active focus of the union government with most ministries deliberating on various developmental, welfare and job-creating schemes in Modi’s constituency.



Picture 1 of 12

Photo posted by Priyanka Chopra from her Guess campaign photo shoot. Submitted photo/Instagram.

IANS 2014-07-17 12:58:08

[+]

Tags: , , , , , , , , , , , , , , , , , , , ,



Readers Comments (0)

Comments are closed.

Featured

attack on Parliament Hill

Soldier, gunman who died in Ottawa rampage identified (w/photos, video) [updated]

ANDREW DUFFY OTTAWA CITIZEN Updates at 5:10 p.m. Soldier killed in War Memorial confirmed as Cpl. Nathan Cirillo Suspect, reportedly Canadian-born Michael Zehaf-Bibeau, killed in Centre Block shootout Police call situation…
Continue Reading »

Parliament gunman shot

Shaken Surrey MPs Jasbir Sandhu, Jinny Sims calling from scene of Parliament shooting (w/photos, video)

TOM ZYTARUK SURREY NOW OTTAWA — Surrey MPs Jasbir Sandhu, Jinny Sims and their New Democrat colleagues were in a party caucus meeting in Ottawa…
Continue Reading »

LIBERTY MEDAL

Stephen Harper cancels Malala Yousafzai citizenship ceremony in light of Ottawa shooting

THE CANADIAN PRESS TORONTO – Prime Minister Stephen Harper’s office says two scheduled events today in Toronto with Nobel Peace Prize winner Malala Yousafzai have…
Continue Reading »

LOCAL NEWS

Parliament hill

Narendra Modi condemns ‘extremely disturbing’ Ottawa shootout

IANS New Delhi – Prime Minister Narendra Modi described Wednesday’s shootout near the Canadian parliament in Ottawa as “extremely disturbing”. “News of the attack in…
Continue Reading »

attack on Parliament Hill

Soldier, gunman who died in Ottawa rampage identified (w/photos, video) [updated]

ANDREW DUFFY OTTAWA CITIZEN Updates at 5:10 p.m. Soldier killed in War Memorial confirmed as Cpl. Nathan Cirillo Suspect, reportedly Canadian-born Michael Zehaf-Bibeau, killed in Centre Block shootout Police call situation…
Continue Reading »

Parliament gunman shot

Shaken Surrey MPs Jasbir Sandhu, Jinny Sims calling from scene of Parliament shooting (w/photos, video)

TOM ZYTARUK SURREY NOW OTTAWA — Surrey MPs Jasbir Sandhu, Jinny Sims and their New Democrat colleagues were in a party caucus meeting in Ottawa…
Continue Reading »

Don't Miss...

Vancouver-Surrey-Festival-India

Diwali celebrations in Vancouver and Surrey

DiwaliFest celebrates its 11th anniversary from Oct. 17 to 26 at various sites in Surrey and Vancouver. Diwali Celebration Friday, Oct. 24 at Firehall Centre…
Continue Reading »

Facebook photo showing Martin Rouleau

Canada is Losing the Values War

UJJAL DOSANJH SPECIAL TO VANCOUVER DESI The dreaded happened in St-Jean-sur-Richelieu, a quiet historic town in Quebec. Many years ago I stayed there for a…
Continue Reading »

Butter Chicken

Light up Diwali with this delicious dinner: Butter Chicken, Basmati Rice with Peas, Chickpea Masala and Gulab Jamun

Indian festival is a fine reason for a feast BAL ARNESON POSTMEDIA NEWS Diwali is India’s biggest festival. People light candles and divas (small Indian…
Continue Reading »

INDIA-WILDLIFE-ELEPHANT

Heartbreaking photos of two elephants electrocuted in India

IANS Siliguri – Two elephants, including a female, were electrocuted in West Bengal’s Darjeeling district Saturday, an official said. The tuskers were found in a…
Continue Reading »

Aman Grewal

Gallery: Army officer’s wife wins Mrs. India Worldwide pageant

IANS New Delhi – Aman Grewal, wife of an army officer, was declared the winner of Haut.Monde Mrs.India Worldwide 2014 here. Grewal, who hails from…
Continue Reading »


Bollywood Latest

Jackie Chan

First India-China joint venture film starring Jackie Chan launched

HINDUSTAN TIMES Chinese action star Jackie Chan will star in the first Sino-India joint film production slated to go on the floors in the coming…
Continue Reading »

Bollywood

Saif Ali Khan poses with pants down

IANS New Delhi – Actor-producer Saif Ali Khan was caught and clicked with his pants down while shooting for his new film “Happy Ending”. As…
Continue Reading »

Bollywood

Bollywood actress Alia Bhatt says ‘Going Home’ a special short film

IANS Mumbai – If the masses loved her in movies like “Highway” and “Humpty Sharma Ki Dulhania”, Alia Bhatt has again won many a heart….
Continue Reading »