Bollywood-inspired UN video promoting LGBT rights watched by millions

Published: July 15, 2014

Still from the UN LGBT video featuring Bollywood actress and UN Equality Champion Celina Jaitly.

THE ASSOCIATED PRESS

The United Nations says a Bollywood-inspired United Nations music video promoting equal rights for gays, lesbians, transgender people and bisexuals has been watched by more than one million people online and millions more on television since its release on April 30.

Charles Radcliffe of the U.N. Human Rights Office said Tuesday that for the United Nations the novel approach has “paid off.”

The 2 1/2-minute video stars Indian actress Celina Jaitly, who was named a U.N. Equality Champion by human rights chief Navi Pillay last year for her support for LGBT rights.

Jaitly said Tuesday that she has been “overwhelmed by the positive response.”

She said the video is aimed at promoting the difficult conversations that promote change “in a wonderful light hearted way through the universal language of music.”

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