British Airways apologizes for advertisement suggesting to “discover the Indian Ocean”

Published: March 28, 2014

The British Airways poorly timed ad encouraging travellers to “discover the Indian Ocean.” Submitted photo/Twitter.

VANCOUVER DESI

British Airways has sent out an apology for a poorly timed ad encouraging travellers to fly to the Indian Ocean just days after it was revealed it’s likely the location where the missing Malaysian flight MH370 went down.

A photo of the advertisement, which reads “escape the commute and discover the Indian Ocean” written across a watery background, was initially posted on Reddit and since spread to Twitter and other social media platforms.

According to the original Reddit post, the ad was a video running at a U.K. railway station in Central London.

A number of Twitter users then picked up the photo and posted it along with the words “Not the best time for British Airways to run this ad.”

British Airways responded to the social media frenzy by posting an apology to its Twitter page.

“Our Indian Ocean advert contained pre-scheduled content that we recognize is inappropriate at this time. We’re sorry for any offence caused,” the airline tweeted on Thursday.

The search area for the missing Malaysia Airlines flight 370 has changed several times since the plane vanished as experts analyzed a frustratingly small amount of data from the aircraft, including the radar signals and “pings” that a satellite picked up for several hours after radar contact was lost.

The latest analysis indicated the aircraft was travelling faster than previously estimated, resulting in increased fuel use and reducing the possible distance the aircraft could have flown before going down in the Indian Ocean.

Malaysia’s civil aviation chief, Azharuddin Abdul Rahman, told reporters in Kuala Lumpur that analysts at Boeing Co. in Seattle had helped with the analysis of the flight.

Planes and ships had spent a week searching about 2,500 kilometres southwest of Perth, Australia, the base for the search. Now they are searching about 1,850 kilometres west of the city.

– with files from The Associated Press

Related stories:


Tags: , , , , , , , , , , , , , , , , , , , ,




Featured

pioneers

Dharm Singh Gill changed the way Sikhs were regarded for wearing turbans at work

SPECIAL TO VANCOUVER DESI Little did Dharm Singh Gill realize that an act of heroism would change the way Sikhs were regarded for wearing their…
Continue Reading »

Jacqui Feldman shows off a recovering Sugar, her 13-year-old poodle that Terra Nova vet Dr. Javaid Chaudhry, rear, helped save after operating to remove a tumour. Feldman, who is battling cancer herself, fell on hard times and couldn’t afford to pay the $3,000-plus for Sugar’s procedure.  Alan Campbell/Richmond News

Richmond veterinarian steps up to save cancer sufferer’s dying dog

ALAN CAMPBELL RICHMOND NEWS Richmond’s Jacqui Feldman, who’s suffering from terminal cancer, is crediting a local veterinarian with saving her life. It was a few weeks ago…
Continue Reading »

An artist sketch of Yosef Jomo Gopaul, the man accused of killing hockey mom Julie Paskall. Felicity Don, Sketch

Man accused of killing Surrey hockey mom pleads guilty to lesser charge of manslaughter

JENNIFER SALTMAN VANCOUVER DESI SURREY, B.C. — A man has pleaded guilty to manslaughter in connection with the death of Surrey’s Julie Paskall, who was…
Continue Reading »

LOCAL NEWS

pioneers

Dharm Singh Gill changed the way Sikhs were regarded for wearing turbans at work

SPECIAL TO VANCOUVER DESI Little did Dharm Singh Gill realize that an act of heroism would change the way Sikhs were regarded for wearing their…
Continue Reading »

Jacqui Feldman shows off a recovering Sugar, her 13-year-old poodle that Terra Nova vet Dr. Javaid Chaudhry, rear, helped save after operating to remove a tumour. Feldman, who is battling cancer herself, fell on hard times and couldn’t afford to pay the $3,000-plus for Sugar’s procedure.  Alan Campbell/Richmond News

Richmond veterinarian steps up to save cancer sufferer’s dying dog

ALAN CAMPBELL RICHMOND NEWS Richmond’s Jacqui Feldman, who’s suffering from terminal cancer, is crediting a local veterinarian with saving her life. It was a few weeks ago…
Continue Reading »

An artist sketch of Yosef Jomo Gopaul, the man accused of killing hockey mom Julie Paskall. Felicity Don, Sketch

Man accused of killing Surrey hockey mom pleads guilty to lesser charge of manslaughter

JENNIFER SALTMAN VANCOUVER DESI SURREY, B.C. — A man has pleaded guilty to manslaughter in connection with the death of Surrey’s Julie Paskall, who was…
Continue Reading »

Don't Miss...

weight-loss

Do we need to exercise more or eat less?

JILL BARKER MONTREAL GAZETTE A battle is waging in the scientific journals between several prominent health and fitness experts. In one corner are physicians Aseem Malhotra,…
Continue Reading »

exam scores

Identical twins’ mark sheets almost as identical and the story of a courageous young achiever

HINDUSTAN TIMES AND VANCOUVER DESI They are identical twins and, interestingly, even their mark sheets look almost the same. Ranchi twins Aporupa and Anorupa Chattopadhyay …
Continue Reading »

India-pharma-under scanner

U.S. lawsuit puts generic drug imports from India under scanner

IANS Washington – A U.S. class action lawsuit accusing India’s Ranbaxy of large-scale deception on its generic drug applications puts a question mark on drug…
Continue Reading »

100 year journey

Apart from the overwhelming cold, Sucha Singh Bagri has fond memories of his first few days in B.C.

SPECIAL TO VANCOUVER DESI Sucha Singh Bagri arrived in Canada with his father Harnam Singh Bagri on Feb 2, 1935, on the Empress of Russia,…
Continue Reading »

swimsuits

Who wants to be a Princess? Beauty pageant contestants undergo rigorous training

VANCOUVER DESI Divas aspiring to become Indian Princesses are undergoing rigorous training before the grand finale of the beauty pageant in Mumbai. Indian princess pageant 2015 ◄…
Continue Reading »


Bollywood Latest

Items of clothing are displayed in room 331 of the Martinez Hotel, where Parisian fashion house Elie Saab provides sartorial services to celebrities attending the 68th international film festival, Cannes, southern France, Thursday, May 21, 2015. During the Cannes Film Festival, room 331 is radically transformed into a red carpet emergency room - where celebrities like Naomi Watts and Nicole Kidman can rush to if they pop out of a dress, or a zipper breaks. Vianney Le Caer/Invision/AP

‘Nip slips’ and broken zippers: Red carpet Emergency Room for Cannes wardrobe malfunctions always full of drama

THOMAS ADAMSON THE ASSOCIATED PRESS CANNES, France – For most of the year, room 331 of the Martinez Hotel is just your run-of-the mill luxury…
Continue Reading »

Bollywood

Bollywood beauty Aishwarya Rai doesn’t leave her daughter alone even for a night

HINDUSTAN TIMES Apart from walking the red carpet at Cannes Film Festival, Aishwarya Rai Bachchan is also screening footage from her upcoming film, Jazbaa. The first…
Continue Reading »

Bollywood

Photos: Aishwarya Rai an absolute stunner at Cannes 2015 (updated)

VANCOUVER DESI Former beauty queen Aishwarya Rai Bachchan has been a Cannes regular for over a decade now. But this year marks her comeback to the…
Continue Reading »