British Airways apologizes for advertisement suggesting to “discover the Indian Ocean”

Published: March 28, 2014

The British Airways poorly timed ad encouraging travellers to “discover the Indian Ocean.” Submitted photo/Twitter.

VANCOUVER DESI

British Airways has sent out an apology for a poorly timed ad encouraging travellers to fly to the Indian Ocean just days after it was revealed it’s likely the location where the missing Malaysian flight MH370 went down.

A photo of the advertisement, which reads “escape the commute and discover the Indian Ocean” written across a watery background, was initially posted on Reddit and since spread to Twitter and other social media platforms.

According to the original Reddit post, the ad was a video running at a U.K. railway station in Central London.

A number of Twitter users then picked up the photo and posted it along with the words “Not the best time for British Airways to run this ad.”

British Airways responded to the social media frenzy by posting an apology to its Twitter page.

“Our Indian Ocean advert contained pre-scheduled content that we recognize is inappropriate at this time. We’re sorry for any offence caused,” the airline tweeted on Thursday.

The search area for the missing Malaysia Airlines flight 370 has changed several times since the plane vanished as experts analyzed a frustratingly small amount of data from the aircraft, including the radar signals and “pings” that a satellite picked up for several hours after radar contact was lost.

The latest analysis indicated the aircraft was travelling faster than previously estimated, resulting in increased fuel use and reducing the possible distance the aircraft could have flown before going down in the Indian Ocean.

Malaysia’s civil aviation chief, Azharuddin Abdul Rahman, told reporters in Kuala Lumpur that analysts at Boeing Co. in Seattle had helped with the analysis of the flight.

Planes and ships had spent a week searching about 2,500 kilometres southwest of Perth, Australia, the base for the search. Now they are searching about 1,850 kilometres west of the city.

- with files from The Associated Press

Related stories:

 



Tags: , , , , , , , , , , , , , , , , , , , ,





Featured

fried rat in food

Customer finds fried rat mixed in pakoras at Indian railway snack kiosk

VANCOUVER DESI A snack kiosk at a railway station in Western India has been closed down after a customer found a fried rat mixed in…
Continue Reading »

Surrey mayor

Surrey Mayor Dianne Watts throws hat in federal ring, plans to run for Conservatives

CASSIDY OLIVIER VANCOUVER DESI Dianne Watts opens the door to her spacious South Surrey home, smiles and offers a hand as her three large dogs…
Continue Reading »

Teachers strike BC

Smyth: So you thought the B.C. school dispute was all settled?

MICHAEL SMYTH VANCOUVER DESI Despite Christy Clark’s declaration of labour peace in our time, there’s nothing to stop the government and teachers union from ripping…
Continue Reading »

LOCAL NEWS

Surrey mayor

Surrey Mayor Dianne Watts throws hat in federal ring, plans to run for Conservatives

CASSIDY OLIVIER VANCOUVER DESI Dianne Watts opens the door to her spacious South Surrey home, smiles and offers a hand as her three large dogs…
Continue Reading »

Teachers strike BC

Smyth: So you thought the B.C. school dispute was all settled?

MICHAEL SMYTH VANCOUVER DESI Despite Christy Clark’s declaration of labour peace in our time, there’s nothing to stop the government and teachers union from ripping…
Continue Reading »

Vancouver-soccer

‘This isn’t lingerie football’: Vancouver Whitecaps video taken down (w/video)

DAN FUMANO VANCOUVER DESI After some fans and Internet commenters cried foul on a new online video promoting the Vancouver Whitecaps soccer team, club management…
Continue Reading »

Don't Miss...

Simian death-monkey god

Monkey gets Hindu cremation by Indian villagers to avoid misfortune

VANCOUVER DESI In a bizarre sequence of events, almost 200 youths shaved off their heads to ward off ‘ill omen’ brought on by the death…
Continue Reading »

swimming

Bull makes a splash, interrupts state level swimming competition in India

VANCOUVER DESI An unlikely contestant — a bull, interrupted a state level competition in India by jumping into the pool to swim with participants, according…
Continue Reading »

Scroll Invitation

Wedding invitations – the Do’s

KIM TREHAN VANCOUVER DESI You are cordially invited…. We request the honor of your presence… Please join us… It is so difficult to decide on…
Continue Reading »

COLD_MURDER_SENTENCE_20130410_210705138

Man jailed for murder of Vancouver girlfriend wants to withdraw his guilty plea (with video)

KEITH FRASER VANCOUVER DESI A man who spent 12 years on the lam before being convicted in the fatal shooting of his teenage girlfriend wants…
Continue Reading »

calf

Villagers worship ‘miracle’ calf in India born with third eye (w/ video)

VANCOUVER DESI People are flocking to a small village in southern India to worship a “miracle” calf believed to be an incarnation of a Hindu…
Continue Reading »


Bollywood Latest

Sunny Leone

Sunny Leone’s one night stand

VANCOUVER DESI Indo-Canadian porn star-turned-Bollywood actress Sunny Leone is all set to romance Rana Daggubati in her next film titled One Night Stand, according to…
Continue Reading »

Desi Sex

Gallery: Bollywood’s on-screen sex queens

VANCOUVER DESI When it comes to lighting fire on the silver screen, our Bollywood actresses don’t shy away from lovemaking scenes. But some are more…
Continue Reading »

Big Bang Kunal Nayyar

‘Big Bang’ star loved playing brash taxi driver in Canadian film ‘Dr. Cabbie’

SADIYA ANSARI THE CANADIAN PRESS TORONTO — Kunal Nayyar, one of TV’s favourite supernerds in “The Big Bang Theory,” jumped at the chance to play…
Continue Reading »