British Airways apologizes for advertisement suggesting to “discover the Indian Ocean”

Published: March 28, 2014

The British Airways poorly timed ad encouraging travellers to “discover the Indian Ocean.” Submitted photo/Twitter.

VANCOUVER DESI

British Airways has sent out an apology for a poorly timed ad encouraging travellers to fly to the Indian Ocean just days after it was revealed it’s likely the location where the missing Malaysian flight MH370 went down.

A photo of the advertisement, which reads “escape the commute and discover the Indian Ocean” written across a watery background, was initially posted on Reddit and since spread to Twitter and other social media platforms.

According to the original Reddit post, the ad was a video running at a U.K. railway station in Central London.

A number of Twitter users then picked up the photo and posted it along with the words “Not the best time for British Airways to run this ad.”

British Airways responded to the social media frenzy by posting an apology to its Twitter page.

“Our Indian Ocean advert contained pre-scheduled content that we recognize is inappropriate at this time. We’re sorry for any offence caused,” the airline tweeted on Thursday.

The search area for the missing Malaysia Airlines flight 370 has changed several times since the plane vanished as experts analyzed a frustratingly small amount of data from the aircraft, including the radar signals and “pings” that a satellite picked up for several hours after radar contact was lost.

The latest analysis indicated the aircraft was travelling faster than previously estimated, resulting in increased fuel use and reducing the possible distance the aircraft could have flown before going down in the Indian Ocean.

Malaysia’s civil aviation chief, Azharuddin Abdul Rahman, told reporters in Kuala Lumpur that analysts at Boeing Co. in Seattle had helped with the analysis of the flight.

Planes and ships had spent a week searching about 2,500 kilometres southwest of Perth, Australia, the base for the search. Now they are searching about 1,850 kilometres west of the city.

- with files from The Associated Press

Related stories:

 



Tags: , , , , , , , , , , , , , , , , , , , ,





Featured

Indian food recipes cuisine

Learn to make Indian foods at home

Recipes for Pani Puri and Spicy Potato Patties from Indian for Everyone by Anupy Singla LAURA BREHAUT CANADA.COM Spices, and the way you use them,…
Continue Reading »

police-desi-shooting-gang wars

Vehicles flee after shots exchanged in Abbotsford

VANCOUVER DESI Police are investigating after a report of shots fired and vehicles fleeing the scene Thursday evening in Abbotsford. Around 7:30 p.m., Abbotsford police…
Continue Reading »

desi man charged with arson

Son-in-law charged with woman’s death in Richmond fire

GORDON MCINTYRE VANCOUVER DESI The son-in-law of a woman who died in a fire in her Richmond home on Monday has been charged with second-degree…
Continue Reading »

LOCAL NEWS

Indian food recipes cuisine

Learn to make Indian foods at home

Recipes for Pani Puri and Spicy Potato Patties from Indian for Everyone by Anupy Singla LAURA BREHAUT CANADA.COM Spices, and the way you use them,…
Continue Reading »

police-desi-shooting-gang wars

Vehicles flee after shots exchanged in Abbotsford

VANCOUVER DESI Police are investigating after a report of shots fired and vehicles fleeing the scene Thursday evening in Abbotsford. Around 7:30 p.m., Abbotsford police…
Continue Reading »

desi man charged with arson

Son-in-law charged with woman’s death in Richmond fire

GORDON MCINTYRE VANCOUVER DESI The son-in-law of a woman who died in a fire in her Richmond home on Monday has been charged with second-degree…
Continue Reading »

Don't Miss...

Indian recipes-Vancouver Desi

Taste India: Mix creamed spinach with crispy paneer

RANDY SHORE POSTMEDIA NEWS When I go looking for ways to use garden greens, I often turn to Indian cuisine. Saag paneer is creamed spinach…
Continue Reading »

Vancouver-Surrey

Sikh community celebrates a harvest of goodness in B.C

JAGDEESH MANN VANCOUVER DESI For Vancouver publisher, Harbinder Singh Sewak, the dream was four years in the making. This week, as millions of Sikhs around…
Continue Reading »

Narendra Modi welcomed in Toronto

Photos: Modi-mania hits Canada

VANCOUVER DESI Check out photos of Indian Prime Mininster Narendra Modi’s visit to Canada. RELATED STORIES: “Rock-star” Modi to get Bollywood-style welcome at Surrey Hindu…
Continue Reading »

Desi-shooting-Surrey

11 of 19 Surrey/Delta shootings between South Asian, Somalian groups

Even the wounded won’t help cops investigate drug dealers’ war KIM BOLAN POSTMEDIA NEWS METRO VANCOUVER — Two groups of young drug dealers who have…
Continue Reading »

Royal Wedding

Aga Khan’s eldest son Prince Rahim and his wife Kendra Salwa Spears announce birth of first child

VANCOUVER DESI The Aga Khan’s eldest son Prince Rahim and his wife Princess Salwa (Kendra Salwa Spears) announced the arrival of their first child Tuesday….
Continue Reading »


Bollywood Latest

FRANCE-ENTERTAINMENT-CANNES-FILM-FESTIVAL

Bollywood divas Aishwarya Rai Bachchan, Sonam Kapoor to dazzle Cannes 2015 (with photos)

IANS Mumbai – Actress Aishwarya Rai Bachchan, who is gearing up for her comeback on the silver screen, will be scorching the red carpet of…
Continue Reading »

Sonam Kapoor

Gallery: Bollywood fashionista Sonam Kapoor’s “Indian elements” at Cannes

VANCOUVER DESI As Bollywood actress Sonam Kapoor, our very own desi fashionista who likes fusion fashion and has often chosen classy ensembles with “Indian elements”…
Continue Reading »

Aishwarya Rai

Gallery: Aishwarya Rai’s hot and not styles at Cannes

ALMAS MEHERALLY VANCOUVER DESI When the world’s brightest stars walk the red carpet at Cannes this May, movie fans will be watching closely. Former beauty…
Continue Reading »