Ad features baby cutting it’s own umbilical cord after Google search, goes viral (w/video)

Published: June 17, 2014

VANCOUVER DESI

An Indian telecommunications service ad that features a technologically savvy CGI newborn baby – so savvy it even Googles how to cut its own umbilical cord – is the country’s most viral ad ever, according to media reports.

Ad shows Google friendly newborn

Once delivered – this newborn steals his new dad’s cell phone, Googles how to cut his own umbilical cord before snapping a selfie with his nurse. YouTube

In the ad for MTS India, it begins with a mother giving birth to the CGI baby (now appropriately coined the MTS Internet Baby). Once he’s delivered – to the tune of Diana Ross’ I’m Coming Out – he steals his new dad’s cell phone, Googles how to cut his own umbilical cord before snapping a selfie with his nurse, selecting a snazzy filter and posting it to the web. He then takes off on his merry little way with the help of a smartphone, of course.

The strange and upbeat commercial, which has garnered more than 24 million views on YouTube, is described by AdWeek as so “terrifying” that it will “make you weep for humanity.”

But Sajan Raj Kurup, chairman of Creativeland Asia – the company that created the ad and is hoping it will get an award at the Cannes Lions 2014 Festival this week (like the Oscars for the ad world) – rebutted their review.

In an email to AdWeek, he claims they “missed the cultural import of the spot.”

“I live in a country where millions of babies are born into poverty. Hunger in their life manifests itself in many terrifying ways. From basic amenities, to education, security and healthcare,” Kurup wrote in his email. “Today, India is the fastest growing telecom and Internet market. Beyond the economic benefits, there is huge social upside to it. Internet and telecommunications has perhaps been the greatest social leveler in my country. It has begun to empower even the most socially backward Indian in the remotest corner of the country with information, with access, with knowledge, with education, with true power.”

“It transcends age-groups, caste, religion and social standing. I would like to hope that every baby born in my country is born to the Internet. The Internet that empowers him or her to start life like any other baby in an urban Indian home, European or an American home. For then he would have knowledge available, at the touch of a button. The same button a child in London presses when he needs to know. The same button that empowers a child in Tokyo.”

To read his full email visit: www.adweek.com

The Cannes Lions 2014 Festival runs from Sunday to Saturday in Cannes, France.


Tags: , , , , , , ,





Featured

File photo: Curry chicken on rice. Sam Leung/PNG

Spicy treats on menu as 8 chef teams battle for Vancouver’s second-annual Curry Cup

VANCOUVER DESI A group of Lower Mainland chefs are set to go head-to-head with their South Asian cooking skills as they gear up for Vancouver’s…
Continue Reading »

Shah Rukh Khan, Abhishek Bachchan, Deepika Padukone, Sonu Sood and Boman Irani in a still from the Bollywood film Happy New Year.

Indian expat avoids stalking conviction by blaming Bollywood for his behaviour

IANS Sydney  – An Indian man’s excuse that Bollywood love stories encouraged him to excessively approach and stalk women helped him avoid conviction in the…
Continue Reading »

Bobby Singh

Spice Sports: Football Champion Bobby Singh – On & Off The Field

GOPI AND THE GORA FOR VANCOUVER DESI TUNE IN TO SPICE SPORTS, M-F, 5-7PM ON SPICE RADIO 1200AM Former BC Lion Bobby Singh was in…
Continue Reading »

LOCAL NEWS

File photo: Curry chicken on rice. Sam Leung/PNG

Spicy treats on menu as 8 chef teams battle for Vancouver’s second-annual Curry Cup

VANCOUVER DESI A group of Lower Mainland chefs are set to go head-to-head with their South Asian cooking skills as they gear up for Vancouver’s…
Continue Reading »

Bobby Singh

Spice Sports: Football Champion Bobby Singh – On & Off The Field

GOPI AND THE GORA FOR VANCOUVER DESI TUNE IN TO SPICE SPORTS, M-F, 5-7PM ON SPICE RADIO 1200AM Former BC Lion Bobby Singh was in…
Continue Reading »

WEBPIX_20140524_216100506

Julie Paskall: Accused will be tried for second-degree murder of Surrey hockey mom

JENNIFER SALTMAN VANCOUVER DESI The man accused of killing Surrey hockey mom Julie Paskall has been ordered to stand trial in B.C. Supreme Court. A…
Continue Reading »

Don't Miss...

Vancouver-BC

Raise your hand, send us a selfie and make a statement against racism (with video)

VANCOUVER DESI Vancouver Desi’s digital anti-racism campaign, Raise Your Hands Against Racism, officially kicked off Thursday, with people across the Lower Mainland sending in selfies…
Continue Reading »

Indian spectators watch as a float carrying a sign that reads "Congratulations! It's a Baby Girl" passes by during the Indian Republic Day parade in New Delhi on January 26, 2015. The float represented India's Ministry of Women and Child Development.  An estimated 26 million babies are born anually in India, a country considered to be one of the worst places to be born a girl because of a societal 'gender gap' that favours boys and preferences for male children.  ROBERTO SCHMIDT/AFP/Getty Images

India’s Supreme Court bans online advertisements for pre-birth sex tests

VANCOUVER DESI India’s Supreme Court has ordered Internet giants Google, Yahoo and Microsoft to block all advertisements for pre-birth tests that determine a child’s gender,…
Continue Reading »

sethi

American Punjabi rapper feels at home in Vancouver

Collaborative hip hop and artistic group Char Bagh set to play the PuSh Festival on Saturday   LARISSA CAHUTE VANCOUVER DESI California-based MC and artist…
Continue Reading »

File photo: Sikhs gather in Surrey April 2014 to celebrate Vaisakhi. Nick Procaylo/PNG

New study finds most Americans know nothing about Sikhism

ARUN KUMAR IANS Washington  – Although more than half a million Sikhs live in the U.S., a majority of Americans are unaware of what Sikhism…
Continue Reading »

Sri Lankan Air Force pilots fly MiG-27 jet fighters during a passing out ceremony of 329 men and officers in the north-eastern town of Trincomalee on August 21, 2009. Ishara S. KODIKARA/AFP/Getty Images

Motorcyclist miraculously survives crash with Indian fighter jet

VANCOUVER DESI A 26-year-old groom-to-be miraculously survived after an Indian fighter jet collided with his motorcycle in Rajasthan, according to Britain’s Daily Mail. Loon Singh,…
Continue Reading »


Bollywood Latest

Indian Bollywood actor Anil Kapoor  poses for a photograph during the Celebrity Cricket League (CCL) season five in Mumbai on January 10, 2015. STRSTRDEL/AFP/Getty Images

Anil Kapoor says he exercises six days a week

IANS New Delhi  – Actor-filmmaker Anil Kapoor says he exercises six days a week and recalls the time he’d cycle to the set location –…
Continue Reading »

Bollywood movie

Bollywood megastar Amitabh Bachchan rules out Hollywood

VANCOUVER DESI Bollywood megastar Amitabh Bachchan doesn’t foresee a transition to Hollywood, according to SkyNews. Although Bachchan recently appeared alongside Hollywood’s Leonardo DiCaprio in The…
Continue Reading »

Screen shot of Shah Rukh Khan's first video tweet. Submitted.

Shah Rukh Khan sends out India’s first tweet using Twitter’s new mobile video camera

VANCOUVER DESI Bollywood superstar Shah Rukh Khan was the first-ever Indian to use Twitter’s freshly launched mobile video camera. Twitter announced the new feature on…
Continue Reading »