Ad features baby cutting it’s own umbilical cord after Google search, goes viral (w/video)

Published: June 17, 2014

VANCOUVER DESI

An Indian telecommunications service ad that features a technologically savvy CGI newborn baby – so savvy it even Googles how to cut its own umbilical cord – is the country’s most viral ad ever, according to media reports.

Ad shows Google friendly newborn

Once delivered – this newborn steals his new dad’s cell phone, Googles how to cut his own umbilical cord before snapping a selfie with his nurse. YouTube

In the ad for MTS India, it begins with a mother giving birth to the CGI baby (now appropriately coined the MTS Internet Baby). Once he’s delivered – to the tune of Diana Ross’ I’m Coming Out – he steals his new dad’s cell phone, Googles how to cut his own umbilical cord before snapping a selfie with his nurse, selecting a snazzy filter and posting it to the web. He then takes off on his merry little way with the help of a smartphone, of course.

The strange and upbeat commercial, which has garnered more than 24 million views on YouTube, is described by AdWeek as so “terrifying” that it will “make you weep for humanity.”

But Sajan Raj Kurup, chairman of Creativeland Asia – the company that created the ad and is hoping it will get an award at the Cannes Lions 2014 Festival this week (like the Oscars for the ad world) – rebutted their review.

In an email to AdWeek, he claims they “missed the cultural import of the spot.”

“I live in a country where millions of babies are born into poverty. Hunger in their life manifests itself in many terrifying ways. From basic amenities, to education, security and healthcare,” Kurup wrote in his email. “Today, India is the fastest growing telecom and Internet market. Beyond the economic benefits, there is huge social upside to it. Internet and telecommunications has perhaps been the greatest social leveler in my country. It has begun to empower even the most socially backward Indian in the remotest corner of the country with information, with access, with knowledge, with education, with true power.”

“It transcends age-groups, caste, religion and social standing. I would like to hope that every baby born in my country is born to the Internet. The Internet that empowers him or her to start life like any other baby in an urban Indian home, European or an American home. For then he would have knowledge available, at the touch of a button. The same button a child in London presses when he needs to know. The same button that empowers a child in Tokyo.”

To read his full email visit: www.adweek.com

The Cannes Lions 2014 Festival runs from Sunday to Saturday in Cannes, France.


Tags: , , , , , , ,





Featured

babe SEXY BOLLYWOOD desi

B.C.’s Miss India Canada pageant contestant sues ex-boyfriend to pay for tuition for failed class after breakup

KAMLOOPS THIS WEEK KAMLOOPS — A 22-year-old B.C. woman is suing her ex-boyfriend to pay tuition for a class she says she failed due to distress…
Continue Reading »

Longtime Surrey politician and former mayor Bob Bose is pictured here near his south Surrey home on Monday, November 21, 2011. Jenelle Schneider/PNG

Former Surrey mayor Bob Bose backs Barinder Rasode, says no Surrey Matters slate coming

AMY REID SURREY NOW SURREY — Though Coun. Barinder Rasode has yet to officially announce her intentions to run for the city’s top job, she’s…
Continue Reading »

A Pakistani-Canadian blogger has released Pakistan's first-ever anti-homophobia children's book. Submitted photo/Nicemangos.blogspot.ca.

Toronto-based blogger releases Pakistan’s first anti-homophobia children’s book

VANCOUVER DESI A Toronto-based Pakistani blogger has written and released Pakistan’s first-ever anti-homophobia children’s book. Blogger Eiynah, known for her site Nice Mangos where she…
Continue Reading »

LOCAL NEWS

babe SEXY BOLLYWOOD desi

B.C.’s Miss India Canada pageant contestant sues ex-boyfriend to pay for tuition for failed class after breakup

KAMLOOPS THIS WEEK KAMLOOPS — A 22-year-old B.C. woman is suing her ex-boyfriend to pay tuition for a class she says she failed due to distress…
Continue Reading »

Longtime Surrey politician and former mayor Bob Bose is pictured here near his south Surrey home on Monday, November 21, 2011. Jenelle Schneider/PNG

Former Surrey mayor Bob Bose backs Barinder Rasode, says no Surrey Matters slate coming

AMY REID SURREY NOW SURREY — Though Coun. Barinder Rasode has yet to officially announce her intentions to run for the city’s top job, she’s…
Continue Reading »

A Pakistani-Canadian blogger has released Pakistan's first-ever anti-homophobia children's book. Submitted photo/Nicemangos.blogspot.ca.

Toronto-based blogger releases Pakistan’s first anti-homophobia children’s book

VANCOUVER DESI A Toronto-based Pakistani blogger has written and released Pakistan’s first-ever anti-homophobia children’s book. Blogger Eiynah, known for her site Nice Mangos where she…
Continue Reading »

Don't Miss...

jail sex

B.C. Supreme Court to decide if Kamloops Mountie watching women have sex in jail is a crime

THE CANADIAN PRESS KAMLOOPS, B.C. — A judge wants to hear arguments from lawyers about the legality of the charge against an RCMP corporal accused…
Continue Reading »

Rice Bucket India poverty

India’s Rice Bucket Challenge gives a ‘meaningful twist’ to ALS ice bucket challenge

VANCOUVER DESI India has created its own “desi” version of the ALS ice bucket challenge that has swept the globe. While the original icy cold…
Continue Reading »

India

Man proudly wears world’s largest turban weighing in at 100 pounds and 645 metres long unwrapped

VANCOUVER DESI A 60-year-old devout Sikh in northern India appears to be the proud owner of the world’s largest turban – weighing in at 100…
Continue Reading »

Elephant headed god

Gallery: India prepares to welcome elephant-headed Lord Ganesha

VANCOUVER DESI Preparations for Ganesh Chaturthi, a festival marking the birth of the elephant-headed god, have taken off in India as Hindus prepare to welcome…
Continue Reading »

Witches Burned Victim Alive In Front Of Family

Witches burn Indian dad alive in a bizarre ritual in front of his wife and 10-year-old son

CEN AGENCY Witches who burned a man alive after chopping off his arms in a bizarre ritual have been seized by police in central India….
Continue Reading »


Bollywood Latest

Newly-elected Bharatiya Janata Party (BJP) Member of Parliament and Indian Bollywood actor Paresh Rawal arrives in Parliament in New Delhi on May 20, 2014. India's Narendra Modi is expected to formally declare his intention to form the next government May 20, days after his Hindu nationalist party won the first parliamentary majority in three decades. PRAKASH SINGH/AFP/Getty Images

No one else can play the role: Paresh Rawal on Modi biopic

IANS Mumbai  – Versatile actor Paresh Rawal, who will soon start shooting for a biopic on Prime Minister Narendra Modi, says he is the right…
Continue Reading »

hot photos desi actress bollywood sex

Gallery: Deepika Padukone photo shoot

VANCOUVER DESI Bollywood beauty Deepika Padukone, who is creating a lot of buzz with her upcoming film Finding Fanny, poses for the camera. Related Stories:…
Continue Reading »

Bollywood desi boobs sex

Bollywood’s bold babe Sherlyn Chopra strips for Playboy

VANCOUVER DESI Bollywood actress Sherlyn Chopra marks the first-ever Indian model to pose for Playboy magazine, according to eonline.com. While the 30-year-old announced she’d be…
Continue Reading »