Ad features baby cutting it’s own umbilical cord after Google search, goes viral (w/video)

Published: June 17, 2014

VANCOUVER DESI

An Indian telecommunications service ad that features a technologically savvy CGI newborn baby – so savvy it even Googles how to cut its own umbilical cord – is the country’s most viral ad ever, according to media reports.

Ad shows Google friendly newborn

Once delivered – this newborn steals his new dad’s cell phone, Googles how to cut his own umbilical cord before snapping a selfie with his nurse. YouTube

In the ad for MTS India, it begins with a mother giving birth to the CGI baby (now appropriately coined the MTS Internet Baby). Once he’s delivered – to the tune of Diana Ross’ I’m Coming Out – he steals his new dad’s cell phone, Googles how to cut his own umbilical cord before snapping a selfie with his nurse, selecting a snazzy filter and posting it to the web. He then takes off on his merry little way with the help of a smartphone, of course.

The strange and upbeat commercial, which has garnered more than 24 million views on YouTube, is described by AdWeek as so “terrifying” that it will “make you weep for humanity.”

But Sajan Raj Kurup, chairman of Creativeland Asia – the company that created the ad and is hoping it will get an award at the Cannes Lions 2014 Festival this week (like the Oscars for the ad world) – rebutted their review.

In an email to AdWeek, he claims they “missed the cultural import of the spot.”

“I live in a country where millions of babies are born into poverty. Hunger in their life manifests itself in many terrifying ways. From basic amenities, to education, security and healthcare,” Kurup wrote in his email. “Today, India is the fastest growing telecom and Internet market. Beyond the economic benefits, there is huge social upside to it. Internet and telecommunications has perhaps been the greatest social leveler in my country. It has begun to empower even the most socially backward Indian in the remotest corner of the country with information, with access, with knowledge, with education, with true power.”

“It transcends age-groups, caste, religion and social standing. I would like to hope that every baby born in my country is born to the Internet. The Internet that empowers him or her to start life like any other baby in an urban Indian home, European or an American home. For then he would have knowledge available, at the touch of a button. The same button a child in London presses when he needs to know. The same button that empowers a child in Tokyo.”

To read his full email visit: www.adweek.com

The Cannes Lions 2014 Festival runs from Sunday to Saturday in Cannes, France.


Tags: , , , , , , ,





Featured

Violent Vancouver muggings

Violent street mugging in Burnaby brings light sentences to two of the perpetrators

A third suspect who has never been arrested held knife to victim’s throat KEITH FRASER VANCOUVER DESI A man convicted in a violent street mugging…
Continue Reading »

security-CBSA-Transit Police-death

Migrant group asks Transit Police not to share info with CBSA

THE CANADIAN PRESS A B.C. group is calling on Transit police to stop sharing all information about migrants with the Canada Border Services Agency. Transit…
Continue Reading »

TK

Surrey cops find body in SUV in City Centre area

VANCOUVER DESI Surrey RCMP’s serious crimes unit is investigating after a body was discovered in the City Centre area Friday morning. Police received a call…
Continue Reading »

LOCAL NEWS

Health Canada warns about bedbug control products after 2 Alberta children die

By John Cotter THE CANADIAN PRESS EDMONTON — The federal government is warning Canadians of what it calls the “extreme danger” of using unregistered products…
Continue Reading »

Violent Vancouver muggings

Violent street mugging in Burnaby brings light sentences to two of the perpetrators

A third suspect who has never been arrested held knife to victim’s throat KEITH FRASER VANCOUVER DESI A man convicted in a violent street mugging…
Continue Reading »

security-CBSA-Transit Police-death

Migrant group asks Transit Police not to share info with CBSA

THE CANADIAN PRESS A B.C. group is calling on Transit police to stop sharing all information about migrants with the Canada Border Services Agency. Transit…
Continue Reading »

Don't Miss...

Hands Against Racism

Hands Against Racism: Send us a selfie and make a statement against racism (with video)

VANCOUVER DESI Vancouver Desi’s digital anti-racism campaign, Raise Your Hands Against Racism, officially kicked off Thursday, with people across the Lower Mainland sending in selfies…
Continue Reading »

triplets

U.S. mom with 2 kids celebrates one-month birthdays of rare identical triplet boys (with photos)

COREY WILLIAMS THE ASSOCIATED PRESS ST. CLAIR SHORES, Mich. – A suburban Detroit couple who have two older children are adjusting to life after becoming…
Continue Reading »

File photo: An Indian Muslim bride, her hands decorated with henna, attends a mass wedding organized by a social service organization in Mumbai, India, Sunday, Feb. 15, 2015. AP Photo/Rafiq Maqbool

Groom dumped by bride-to-be for a wedding guest accuses her of drugging him before ceremony

VANCOUVER DESI A 25-year-old Indian groom who was dumped by his bride-to-be for a wedding guest after he suffered an alleged seizure has accused his…
Continue Reading »

bikram

Vancouver woman sues hot yoga guru Bikram Choudhury for sexual assault

SUSAN LAZARUK VANCOUVER DESI A Vancouver woman is claiming the leader of one of B.C.’s largest yoga chains repeatedly sexually assaulted and coerced her over…
Continue Reading »

murder plot-Pakistan-love triangle

U.S. man convicted of setting up fatal shooting of Pakistani wife while walking with young son

THE ASSOCIATED PRESS MORRISTOWN, N.J. — A man was convicted Thursday of setting up the fatal shooting of his Pakistan-born wife while the couple was…
Continue Reading »


Bollywood Latest

Katrina Kaif -bikini blouse

Gallery: Bollywood babes pair hot bikini blouses with sarees

VANCOUVER DESI When it comes to sinful fashion mingled with grace, elegance and beauty, no one can beat Bollywood actresses and their style sense. Check…
Continue Reading »

Bollywood film review

Dum Laga Ke Haisha: So real and heart-warming, it smells like life

SUBHASH K. JHA IANS  Film: “Dum Laga Ke Haisha”; Cast: Ayushmann Khurrana, Bhumi Pedneker; Written and Directed by Sharat Katariya; Rating: ****(4 stars) It’s very…
Continue Reading »

Katti Batti

Bollywood actors Kangana Ranaut and Imran Khan are having fun on the sets of Katti Batti

IANS Mumbai – Actor Imran Khan is having a “positive experience” filming “Katti Batti”, thanks to his “wonderful co-star” Kangana Ranaut and “great director” Nikhil…
Continue Reading »