Ad features baby cutting it’s own umbilical cord after Google search, goes viral (w/video)

VANCOUVER DESI

An Indian telecommunications service ad that features a technologically savvy CGI newborn baby – so savvy it even Googles how to cut its own umbilical cord – is the country’s most viral ad ever, according to media reports.

Ad shows Google friendly newborn

Once delivered – this newborn steals his new dad’s cell phone, Googles how to cut his own umbilical cord before snapping a selfie with his nurse. YouTube

In the ad for MTS India, it begins with a mother giving birth to the CGI baby (now appropriately coined the MTS Internet Baby). Once he’s delivered – to the tune of Diana Ross’ I’m Coming Out – he steals his new dad’s cell phone, Googles how to cut his own umbilical cord before snapping a selfie with his nurse, selecting a snazzy filter and posting it to the web. He then takes off on his merry little way with the help of a smartphone, of course.

The strange and upbeat commercial, which has garnered more than 24 million views on YouTube, is described by AdWeek as so “terrifying” that it will “make you weep for humanity.”

But Sajan Raj Kurup, chairman of Creativeland Asia – the company that created the ad and is hoping it will get an award at the Cannes Lions 2014 Festival this week (like the Oscars for the ad world) – rebutted their review.

In an email to AdWeek, he claims they “missed the cultural import of the spot.”

“I live in a country where millions of babies are born into poverty. Hunger in their life manifests itself in many terrifying ways. From basic amenities, to education, security and healthcare,” Kurup wrote in his email. “Today, India is the fastest growing telecom and Internet market. Beyond the economic benefits, there is huge social upside to it. Internet and telecommunications has perhaps been the greatest social leveler in my country. It has begun to empower even the most socially backward Indian in the remotest corner of the country with information, with access, with knowledge, with education, with true power.”

“It transcends age-groups, caste, religion and social standing. I would like to hope that every baby born in my country is born to the Internet. The Internet that empowers him or her to start life like any other baby in an urban Indian home, European or an American home. For then he would have knowledge available, at the touch of a button. The same button a child in London presses when he needs to know. The same button that empowers a child in Tokyo.”

To read his full email visit: www.adweek.com

The Cannes Lions 2014 Festival runs from Sunday to Saturday in Cannes, France.

Tags: , , , , , , ,





Featured

India-Canada

Indian women’s hockey team beats Canada 4-2 in Glasgow

IANS Glasgow – The Indian women’s hockey team won their Pool A opener against Canada 4-2 on the first day of action at the Commonwealth…
Continue Reading »

232-teeth tumour gum

Indian teen boy gets 232 teeth removed from “very rare” tumour in his jaw

VANCOUVER DESI A 17-year-old boy in India underwent a seven-hour long operation on Monday to have a whopping 232 teeth removed from a “very rare”…
Continue Reading »

Pakistan-U.S.

Family says teen pilot who crashed in ocean on around-the-world adventure prepared for risks

THE ASSOCIATED PRESS PLAINFIELD, Ind. — Haris Suleman knew that flying around the world carried risks. But like adventurers before him, the 17-year-old pilot from…
Continue Reading »

LOCAL NEWS

Surrey-weight lifter-Commonwealth Games-Glasgow

Surrey weightlifter Parm Phangura bound for Commonwealth Games

MICHAEL BOOTH SURREY NOW FLEETWOOD — 163+205=368. That stark equation scrawled in the top corner of a chalkboard means little to a casual observer, but…
Continue Reading »

BC man charged in Syria terrorism

Burnaby man accused of joining Islamist fighters in Syria (w/video)

DOUGLAS QUAN AND TIFFANY CRAWFORD POSTMEDIA NEWS A British Columbia man accused of taking up arms in Syria has become the first person to be…
Continue Reading »

Surrey-Gurdwara president-wife

Funeral set for wife of former Surrey Sikh temple president who died after alleged domestic assault

LARISSA CAHUTE VANCOUVER DESI The funeral for Surrey wife and mother Narinder Singh Kalsi, who died in hospital after an alleged domestic-related incident, will take…
Continue Reading »

Don't Miss...

Greece

Tipsy British tourist asked to leave church after mistaking it for a disco

CEN AGENCY A tipsy British tourist had to be asked to leave a church in Crete where he started dancing after local kids told him…
Continue Reading »

BC Sikhs

Frustrated Port of Metro Vancouver truckers want government to push companies to comply with action plan

THE CANADIAN PRESS VANCOUVER — Drivers servicing the country’s largest port urged government on Monday to take swift action against trucking companies, which they say…
Continue Reading »

Rashida Samji

B.C. Securities Commission finds Vancouver woman who ran a Ponzi scheme committed $100 million fraud

ALMAS MEHERALLY VANCOUVER DESI VANCOUVER – A B.C. Securities Commission panel has found that a Vancouver woman and two companies she controlled committed a $100-million fraud….
Continue Reading »

Canada-Edmonton-stolen

Canada balks at returning Indian statue of a woman believed stolen from Khajuraho temple

DOUGLAS QUAN POSTMEDIA NEWS  India is trying to repatriate a “voluptuous” 12th-century statue of a woman with a parrot on her bare shoulder that somehow…
Continue Reading »

delays-problems-transit

TransLink says human error caused SkyTrain meltdown Monday

The SkyTrain power outage that stranded thousands of commuters Monday afternoon was caused by human error, according to TransLink. An experienced electrician was installing a…
Continue Reading »


Bollywood Latest

Desi beauty

Gallery: Bollywood beauty Aishwarya Rai at Commonwealth Games opening ceremony

VANCOUVER DESI Longines Ambassador of Elegance Aishwarya Rai Bachchan attended the Opening Ceremony of Glasgow 2014. Take a look at photos from the opening ceremony….
Continue Reading »

Slam! The Tour  poster Horizdesi

Shah Rukh Khan, Deepika Padukone gear up for Bollywood extravaganzas in Vancouver, Toronto and the U.S.

IANS New Delhi – Superstar Shah Rukh Khan is ready to shake a leg with his fans in the US after a gap of 10…
Continue Reading »

Actress Alia Bhatt attends the Highway premiere during 64th Berlinale International Film Festival at Zoo Palast on February 13, 2014 in Berlin, Germany.Clemens Bilan/Getty Images

Alia Bhatt feels she’s too young to team up with Bollywood’s Khans

IANS Mumbai – Bollywood’s reigning Khans are in their late 40s and 21-year-old Alia Bhatt feels she needs to look more matured to look convincing…
Continue Reading »