FASHION: Punjabi cousins from Surrey launch T-shirt line that promotes cultural pride

LARISSA CAHUTE 
VANCOUVER DESI

Baljit Gill and his cousin have come up with a clothing line to instil pride in the South Asian community. Here he is photographed with a selection of T-shirts. Mark van Manen, PNG

Baljit Gill is proud of his Punjabi roots.

But he’s tired of seeing his culture and traditions portrayed in a “tainted” light.

“Whenever we make the news it’s not for the good stuff,” he said.

But there’s a lot to be proud of in the South Asian community.

“We’ve got some good beliefs and values,” said Gill.

So he started up a clothing line, B-Coalition, which boasts a collection of graphic tees — designed by his cousin — with culturally tailored messages — something to sport with pride.

When Gill and his cousin launched the line six months ago, they wanted to make sure they stood out from all the Indo-tailored clothing they’d seen already.

“We felt a lot of it was stereotypical,” said Gill. “We decided enough was enough, so we started something up with a little more substance and meaning and pride.

“We want to bring something out there that’s classy and presents our culture — there’s a message of pride, instilling values, morals, our cultural roots.”

The line features a History collection with T-shirts based on historical individuals, and a District collection with a shirt for each district in Punjab.

South Asian T-shirts

B-Coalition founder Baljit Gill holds up a shirt with a graphic that riffs off of a Jay-Z song – it reads ‘I got 99 problems but my turban ain’t one.’ Mark van Manen, PNG

And their latest tee reads “I’m not Punjabi because I was born in Punjab, but that Punjab was born in me.”

For Gill, B-Coalition is more than just clothing or fashion — it’s a movement.

“It’s getting in touch with your cultural roots,” he said.

And Gill believes that’s where many of the problems stem from in the South Asian community — people are disconnected from their roots, from their parents and grandparents — especially the younger generation.

“Because of that disconnect, people are finding other ways to fill that void — by the negative friends … doing stupid things, like joining a gang,” said Gill. “You have Indo-Canadians killing Indo-Canadians — for what?”

He’s hoping to make a change, so youth will instead fill that void with pride in their culture, learning Punjabi, learning about their history.

“We’re trying to instill pride in our community … to hopefully get people reconnected with our roots,” said Gill.

Browse or shop online at b-coalition.com

 

Tags: , , , , , , , , , ,





Featured

New Westminster shooting Sikh Wedding

Sikh wedding shooting trial postponed for a year due to “matters that arose”

LARISSA CAHUTE VANCOUVER DESI The trial of a prominent Surrey broadcaster in connection with a shooting at a 2010 Sikh wedding came to an abrupt…
Continue Reading »

Toronto-Vancouver-Punjabi

SAFA brings “India Live” to Vancouver’s block party on Granville Street

LARISSA CAHUTE VANCOUVER DESI Vancouver’s not-for-profit South Asian Family Association (SAFA) is bringing a new kind of festival to the downtown core that will offer…
Continue Reading »

India-Canada

Indian women’s hockey team beats Canada 4-2 in Glasgow

IANS Glasgow – The Indian women’s hockey team beat Canada 4-2 in the opening match of the Commonwealth Games here Thursday. The match started in…
Continue Reading »

LOCAL NEWS

New Westminster shooting Sikh Wedding

Sikh wedding shooting trial postponed for a year due to “matters that arose”

LARISSA CAHUTE VANCOUVER DESI The trial of a prominent Surrey broadcaster in connection with a shooting at a 2010 Sikh wedding came to an abrupt…
Continue Reading »

Toronto-Vancouver-Punjabi

SAFA brings “India Live” to Vancouver’s block party on Granville Street

LARISSA CAHUTE VANCOUVER DESI Vancouver’s not-for-profit South Asian Family Association (SAFA) is bringing a new kind of festival to the downtown core that will offer…
Continue Reading »

Surrey-weight lifter-Commonwealth Games-Glasgow

Surrey weightlifter Parm Phangura bound for Commonwealth Games

MICHAEL BOOTH SURREY NOW FLEETWOOD — 163+205=368. That stark equation scrawled in the top corner of a chalkboard means little to a casual observer, but…
Continue Reading »

Don't Miss...

Greece

Tipsy British tourist asked to leave church after mistaking it for a disco

CEN AGENCY A tipsy British tourist had to be asked to leave a church in Crete where he started dancing after local kids told him…
Continue Reading »

Kolkata-India-cruelty-abuse

Private tutor mercilessly beats child, CCTV footage sparks outrage (w/video)

IANS Kolkata – A shocking video of a private tutor mercilessly beating a three-and-a-half-year-old child, caught on CCTV footage, has sparked outrage across the country….
Continue Reading »

BC Sikhs

Frustrated Port of Metro Vancouver truckers want government to push companies to comply with action plan

THE CANADIAN PRESS VANCOUVER — Drivers servicing the country’s largest port urged government on Monday to take swift action against trucking companies, which they say…
Continue Reading »

Rashida Samji

B.C. Securities Commission finds Vancouver woman who ran a Ponzi scheme committed $100 million fraud

ALMAS MEHERALLY VANCOUVER DESI VANCOUVER – A B.C. Securities Commission panel has found that a Vancouver woman and two companies she controlled committed a $100-million fraud….
Continue Reading »

Canada-Edmonton-stolen

Canada balks at returning Indian statue of a woman believed stolen from Khajuraho temple

DOUGLAS QUAN POSTMEDIA NEWS  India is trying to repatriate a “voluptuous” 12th-century statue of a woman with a parrot on her bare shoulder that somehow…
Continue Reading »


Bollywood Latest

Desi beauty

Gallery: Bollywood beauty Aishwarya Rai at Commonwealth Games opening ceremony

VANCOUVER DESI Longines Ambassador of Elegance Aishwarya Rai Bachchan attended the Opening Ceremony of Glasgow 2014. Take a look at photos from the opening ceremony….
Continue Reading »

Slam! The Tour  poster Horizdesi

Shah Rukh Khan, Deepika Padukone gear up for Bollywood extravaganzas in Vancouver, Toronto and the U.S.

IANS New Delhi – Superstar Shah Rukh Khan is ready to shake a leg with his fans in the US after a gap of 10…
Continue Reading »

Actress Alia Bhatt attends the Highway premiere during 64th Berlinale International Film Festival at Zoo Palast on February 13, 2014 in Berlin, Germany.Clemens Bilan/Getty Images

Alia Bhatt feels she’s too young to team up with Bollywood’s Khans

IANS Mumbai – Bollywood’s reigning Khans are in their late 40s and 21-year-old Alia Bhatt feels she needs to look more matured to look convincing…
Continue Reading »