Sunday, May 19th, 2013
PLAYBOY: Mumbai set to get club with ‘toned down’ bunny costumes (with gallery)
ERIKA KINETZ
THE ASSOCIATED PRESS
MUMBAI, India — India is set to get its first Playboy club, with demurely dressed bunnies and a focus on glamour instead of sex.
PB Lifestyle chief executive Sanjay Gupta says he will recast the Playboy brand so that it doesn’t offend conservative Indian sensibilities.
PB Lifestyle has an exclusive license from Playboy Enterprises to open Playboy clubs, hotels, bars and cafes and sell Playboy branded merchandise in India.
There won’t be nudity at the clubs, but there will be bunnies. Gupta says they are “toning down the costumes.”
The company plans to invest $37.5 million to open clubs, bars and cafes over the next five years, with a goal of opening 120 outlets, including retail stores, over the next decade.
Playboy club in Mumbai
Two playboy bunnies pose for photos at the Indian Playboy club in Mumbai on Dec. 19, 2012. Playboy unveiled a new-look bunny costume for its upcoming Indian club launch, opting for a more demure take on the waitress outfits but keeping the ears, bowties and fluffy tails. In a bid to appease conservative Indian values, the traditional skimpy corset has been replaced with a sari-inspired two-piece costume, comprising a one-shoulder top, a bare midriff and a sheer, full-length skirt with a split. STRDEL/AFP/Getty Images
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