Canucks ‘super fans,’ including PunJohnny Canuck, will highlight billboard campaign (with video, gallery)

Published: February 25, 2013

LARISSA CAHUTE
VANCOUVER DESI

It’s all about the Canucks fans this season.

PepsiCo Beverages Canada and the Vancouver Canucks have partnered up and chosen “super fans” to represent their upcoming Live for Now campaign.

Vancouverites Mohan Singh Vinning, also known as PunJohnny Canuck (the East Indian Johnny Canuck), Amie Nguyen, once dubbed “Queen Canuck,” and the well-known Green Men, Force and Sully, have been chosen as the super fans and will be seen in their very own billboards across the city this April.

They got together Friday at The Warehouse Studio downtown for some A-list treatment — decked out in fan gear to have their photos taken for the upcoming campaign.

“I had a blast,” said Vinning, adding it was the first time he’s ever received such star treatment.

Vinning describes himself as a “die-hard” Canucks fan — his bedroom walls covered in newspaper clippings and posters.

“My whole wall — you cannot see any paint within my room,” he said.

It was only last season he decided to take his fandom to the next level after seeing an East Indian man decked out in B.C. Lions gear.

“Orange turban, orange beard — everything,” said Vinning. “Just a total fanatic.”

“Why not make a PunJohnny Canuck and have an East Indian type character?”

So Vinning decked himself out in his PunJohnny Canuck gear and hit the Stanley Cup playoffs in Vancouver last year.

“I was actually by myself that day — I just wanted to go celebrate downtown (and) just the response I got from it,” he said. “Might as well just run with it.”

Vinning plans to get a YouTube channel up and running and put out biweekly videos recapping the games.

“It’s not just our generation that’s all crazy about the Canucks — older generations and everything, too,” he said.

“You see grandmas who come to Canucks games.”

So he wanted to do something by “making a staple character for more the East Indian community or any other ethnic group as well,” he said. “Something they can relate to.”

As for Amie Nguyen, she was just “born into the world of hockey and Canucks.”

“I just remember sitting in front of a TV with all my cousins, all my aunts, all my uncles, my parents just watching hockey and ever since then it’s just kind of built up,” Nguyen said, decked out in a Canucks toque, T-shirt and even Canucks-themed fingernails.

“I just represent all the time. I’m all about city patriotism and stuff so Canucks just naturally takes precedence over everything else.”

As for the Green Men’s Force and Sully, they saw themselves as a “natural fit” for the campaign.

“We represent this team as much as we can on the road,” Sully said from behind his green spandex.

“Not many people would go to Boston up against the Bruins fans in full body spandex.”

“This is awesome — we’re obviously super fans because we’re two idiots in green suits,” added Force. “No one ruins their dignity and integrity like we do on a daily basis.”

While PepsiCo Beverages Canada’s global Live for Now campaign often features superstars like Beyonce, the company decided on a more local focus for the West Coast.

“In Vancouver, we chose to bring it to life through the eyes of passionate Canucks fans who are quintessential representatives of the city, its spirit and culture and who truly embody the Pepsi Live for Now’ spirit,” said director of marketing Robb Hadley. “Pepsi wanted to uniquely celebrate the Canucks through their most visible and celebrated fans.”

And for Canucks COO, Victor de Bonis, that’s “the best part.”

“Pepsi is recognizing that the Canucks fans are representing the city and the culture and our spirit, and they’re doing something within our local market with a connection to the Canucks,” he said.

“The campaign is about showing a real fan, and how they uniquely celebrate our team. And the tag line ‘our team our way’ is really a fan tag line — it’s not necessarily a team tag line.”

lcahute@theprovince.com
twitter.com/larissacahute

Canucks super fans

Picture 1 of 9

Pepsi has chosen three Canucks ‘super fans’ — the Green Men: Force and Sully, Johnny Canuck and Amie Nguyen — to be the subject of its latest billboard promotion. Here they are participating in a photoshoot at The Warehouse Studio in Vancouver on Feb. 22, 2013. Les Bazso/PNG

Tags: , , , , , , , , , , ,




Featured

Jacqui Feldman shows off a recovering Sugar, her 13-year-old poodle that Terra Nova vet Dr. Javaid Chaudhry, rear, helped save after operating to remove a tumour. Feldman, who is battling cancer herself, fell on hard times and couldn’t afford to pay the $3,000-plus for Sugar’s procedure.  Alan Campbell/Richmond News

Richmond veterinarian steps up to save cancer sufferer’s dying dog

ALAN CAMPBELL RICHMOND NEWS Richmond’s Jacqui Feldman, who’s suffering from terminal cancer, is crediting a local veterinarian with saving her life. It was a few weeks ago…
Continue Reading »

An artist sketch of Yosef Jomo Gopaul, the man accused of killing hockey mom Julie Paskall. Felicity Don, Sketch

Man accused of killing Surrey hockey mom pleads guilty to lesser charge of manslaughter

JENNIFER SALTMAN VANCOUVER DESI SURREY, B.C. — A man has pleaded guilty to manslaughter in connection with the death of Surrey’s Julie Paskall, who was…
Continue Reading »

The B.C. Centre for Disease Control is looking for new immigrant women to participate in a health study.

New immigrant women sought for B.C. Centre for Disease Control health study

BURNABY NOW The B.C. Centre for Disease Control (BCCDC) has put out a call for Greater Vancouver women from India, China, Taiwan and Hong Kong…
Continue Reading »

LOCAL NEWS

Jacqui Feldman shows off a recovering Sugar, her 13-year-old poodle that Terra Nova vet Dr. Javaid Chaudhry, rear, helped save after operating to remove a tumour. Feldman, who is battling cancer herself, fell on hard times and couldn’t afford to pay the $3,000-plus for Sugar’s procedure.  Alan Campbell/Richmond News

Richmond veterinarian steps up to save cancer sufferer’s dying dog

ALAN CAMPBELL RICHMOND NEWS Richmond’s Jacqui Feldman, who’s suffering from terminal cancer, is crediting a local veterinarian with saving her life. It was a few weeks ago…
Continue Reading »

An artist sketch of Yosef Jomo Gopaul, the man accused of killing hockey mom Julie Paskall. Felicity Don, Sketch

Man accused of killing Surrey hockey mom pleads guilty to lesser charge of manslaughter

JENNIFER SALTMAN VANCOUVER DESI SURREY, B.C. — A man has pleaded guilty to manslaughter in connection with the death of Surrey’s Julie Paskall, who was…
Continue Reading »

The B.C. Centre for Disease Control is looking for new immigrant women to participate in a health study.

New immigrant women sought for B.C. Centre for Disease Control health study

BURNABY NOW The B.C. Centre for Disease Control (BCCDC) has put out a call for Greater Vancouver women from India, China, Taiwan and Hong Kong…
Continue Reading »

Don't Miss...

weight-loss

Do we need to exercise more or eat less?

JILL BARKER MONTREAL GAZETTE A battle is waging in the scientific journals between several prominent health and fitness experts. In one corner are physicians Aseem Malhotra,…
Continue Reading »

exam scores

Identical twins’ mark sheets almost as identical and the story of a courageous young achiever

HINDUSTAN TIMES AND VANCOUVER DESI They are identical twins and, interestingly, even their mark sheets look almost the same. Ranchi twins Aporupa and Anorupa Chattopadhyay …
Continue Reading »

India-pharma-under scanner

U.S. lawsuit puts generic drug imports from India under scanner

IANS Washington – A U.S. class action lawsuit accusing India’s Ranbaxy of large-scale deception on its generic drug applications puts a question mark on drug…
Continue Reading »

100 year journey

Apart from the overwhelming cold, Sucha Singh Bagri has fond memories of his first few days in B.C.

SPECIAL TO VANCOUVER DESI Sucha Singh Bagri arrived in Canada with his father Harnam Singh Bagri on Feb 2, 1935, on the Empress of Russia,…
Continue Reading »

swimsuits

Who wants to be a Princess? Beauty pageant contestants undergo rigorous training

VANCOUVER DESI Divas aspiring to become Indian Princesses are undergoing rigorous training before the grand finale of the beauty pageant in Mumbai. Indian princess pageant 2015 ◄…
Continue Reading »


Bollywood Latest

Items of clothing are displayed in room 331 of the Martinez Hotel, where Parisian fashion house Elie Saab provides sartorial services to celebrities attending the 68th international film festival, Cannes, southern France, Thursday, May 21, 2015. During the Cannes Film Festival, room 331 is radically transformed into a red carpet emergency room - where celebrities like Naomi Watts and Nicole Kidman can rush to if they pop out of a dress, or a zipper breaks. Vianney Le Caer/Invision/AP

‘Nip slips’ and broken zippers: Red carpet Emergency Room for Cannes wardrobe malfunctions always full of drama

THOMAS ADAMSON THE ASSOCIATED PRESS CANNES, France – For most of the year, room 331 of the Martinez Hotel is just your run-of-the mill luxury…
Continue Reading »

Bollywood

Bollywood beauty Aishwarya Rai doesn’t leave her daughter alone even for a night

HINDUSTAN TIMES Apart from walking the red carpet at Cannes Film Festival, Aishwarya Rai Bachchan is also screening footage from her upcoming film, Jazbaa. The first…
Continue Reading »

Bollywood

Photos: Aishwarya Rai an absolute stunner at Cannes 2015 (updated)

VANCOUVER DESI Former beauty queen Aishwarya Rai Bachchan has been a Cannes regular for over a decade now. But this year marks her comeback to the…
Continue Reading »