Canucks ‘super fans,’ including PunJohnny Canuck, will highlight billboard campaign (with video, gallery)

Published: February 25, 2013

LARISSA CAHUTE
VANCOUVER DESI

It’s all about the Canucks fans this season.

PepsiCo Beverages Canada and the Vancouver Canucks have partnered up and chosen “super fans” to represent their upcoming Live for Now campaign.

Vancouverites Mohan Singh Vinning, also known as PunJohnny Canuck (the East Indian Johnny Canuck), Amie Nguyen, once dubbed “Queen Canuck,” and the well-known Green Men, Force and Sully, have been chosen as the super fans and will be seen in their very own billboards across the city this April.

They got together Friday at The Warehouse Studio downtown for some A-list treatment — decked out in fan gear to have their photos taken for the upcoming campaign.

“I had a blast,” said Vinning, adding it was the first time he’s ever received such star treatment.

Vinning describes himself as a “die-hard” Canucks fan — his bedroom walls covered in newspaper clippings and posters.

“My whole wall — you cannot see any paint within my room,” he said.

It was only last season he decided to take his fandom to the next level after seeing an East Indian man decked out in B.C. Lions gear.

“Orange turban, orange beard — everything,” said Vinning. “Just a total fanatic.”

“Why not make a PunJohnny Canuck and have an East Indian type character?”

So Vinning decked himself out in his PunJohnny Canuck gear and hit the Stanley Cup playoffs in Vancouver last year.

“I was actually by myself that day — I just wanted to go celebrate downtown (and) just the response I got from it,” he said. “Might as well just run with it.”

Vinning plans to get a YouTube channel up and running and put out biweekly videos recapping the games.

“It’s not just our generation that’s all crazy about the Canucks — older generations and everything, too,” he said.

“You see grandmas who come to Canucks games.”

So he wanted to do something by “making a staple character for more the East Indian community or any other ethnic group as well,” he said. “Something they can relate to.”

As for Amie Nguyen, she was just “born into the world of hockey and Canucks.”

“I just remember sitting in front of a TV with all my cousins, all my aunts, all my uncles, my parents just watching hockey and ever since then it’s just kind of built up,” Nguyen said, decked out in a Canucks toque, T-shirt and even Canucks-themed fingernails.

“I just represent all the time. I’m all about city patriotism and stuff so Canucks just naturally takes precedence over everything else.”

As for the Green Men’s Force and Sully, they saw themselves as a “natural fit” for the campaign.

“We represent this team as much as we can on the road,” Sully said from behind his green spandex.

“Not many people would go to Boston up against the Bruins fans in full body spandex.”

“This is awesome — we’re obviously super fans because we’re two idiots in green suits,” added Force. “No one ruins their dignity and integrity like we do on a daily basis.”

While PepsiCo Beverages Canada’s global Live for Now campaign often features superstars like Beyonce, the company decided on a more local focus for the West Coast.

“In Vancouver, we chose to bring it to life through the eyes of passionate Canucks fans who are quintessential representatives of the city, its spirit and culture and who truly embody the Pepsi Live for Now’ spirit,” said director of marketing Robb Hadley. “Pepsi wanted to uniquely celebrate the Canucks through their most visible and celebrated fans.”

And for Canucks COO, Victor de Bonis, that’s “the best part.”

“Pepsi is recognizing that the Canucks fans are representing the city and the culture and our spirit, and they’re doing something within our local market with a connection to the Canucks,” he said.

“The campaign is about showing a real fan, and how they uniquely celebrate our team. And the tag line ‘our team our way’ is really a fan tag line — it’s not necessarily a team tag line.”

lcahute@theprovince.com
twitter.com/larissacahute


Canucks super fans


Picture 1 of 9

Pepsi has chosen three Canucks ‘super fans’ — the Green Men: Force and Sully, Johnny Canuck and Amie Nguyen — to be the subject of its latest billboard promotion. Here they are participating in a photoshoot at The Warehouse Studio in Vancouver on Feb. 22, 2013. Les Bazso/PNG


Tags: , , , , , , , , , , ,





Featured

A Bangladeshi policeman escorts Jikrullah, left and Ariful Islam, two among  three suspected of the killing of a blogger as they are presented before the media in Dhaka, Bangladesh, Monday, March 30, 2015. AP Photo/ A.M. Ahad

Blogger hacked to death in Bangladesh’s capital, 2 Islamic school students detained

JULHAS ALAM THE ASSOCIATED PRESS DHAKA, Bangladesh — A blogger was hacked to death by three men in Bangladesh’s capital on Monday, and two of…
Continue Reading »

In this photo taken in October 2012, Associated Press reporter Kathy Gannon, second from left, and photographer Anja Niedringhaus pose for a photo with Afghan police recruits at the main police training academy in Kabul, Afghanistan. AP Photo

Afghan police officer sentenced to 20 years for killing AP photographer and wounding reporter

THE ASSOCIATED PRESS KABUL — Afghanistan’s highest court has ruled that the police officer convicted of murdering Associated Press photographer Anja Niedringhaus and wounding AP…
Continue Reading »

desi-crime-sexual assault

Surrey man who pleaded guilty to mistreating sex trade workers should go to prison for 2-3 years: Crown

KEITH FRASER VANCOUVER DESI SURREY — A Surrey man who pleaded guilty to sexually assaulting a 14-year-old sex trade worker nearly 20 years ago and…
Continue Reading »

LOCAL NEWS

U.S., Mexico sign climate co-operation deal as Canada stalls on UN emissions bid

By Bruce Cheadle THE CANADIAN PRESS OTTAWA — The Harper government is temporarily standing on the sidelines as international negotiations ramp up for a United…
Continue Reading »

US-Mexico sign climate co-operation deal as Canada stalls on UN emissions bid

By Bruce Cheadle THE CANADIAN PRESS OTTAWA — The Harper government is temporarily standing on the sidelines as international negotiations ramp up for a United…
Continue Reading »

desi-crime-sexual assault

Surrey man who pleaded guilty to mistreating sex trade workers should go to prison for 2-3 years: Crown

KEITH FRASER VANCOUVER DESI SURREY — A Surrey man who pleaded guilty to sexually assaulting a 14-year-old sex trade worker nearly 20 years ago and…
Continue Reading »

Don't Miss...

World Cup final

Underarm incident recalled as Australia-New Zealand rivalry rekindles in World Cup final

STEVE MCMORRAN THE ASSOCIATED PRESS MELBOURNE, Australia — Relations between New Zealand and Australia at a political level have regained their natural cordiality in the…
Continue Reading »

Cricket World Cup

Clarke’s Australians prepare to take on unpopular role in the World Cup final vs New Zealand

JOHN PYE THE ASSOCIATED PRESS MELBOURNE, Australia — Win or lose, Michael Clarke and his Australian teammates are probably going to be portrayed as the…
Continue Reading »

India-Australia-weird news

Youth cut his tongue as sacrifice at an Indian temple for nation’s cricket victory

IANS Chennai – In a senseless act, a cricket crazy youth in Tamil Nadu offered the tip of his tongue as a sacrifice at a…
Continue Reading »

Freedom-Section 66A-India

Teenager shoots himself after father bans Facebook chat

IANS Lucknow - A 14-year-old boy shot himself Thursday after his father reprimanded him for chatting too often on social networking site Facebook, police said. The…
Continue Reading »

messy custody battle-desi lingerie model

Jeremy Renner’s messy divorce from B.C. model gets messier as custody battle rages

VANCOUVER DESI A B.C. woman who was married to Hollywood actor Jeremy Renner is being accused of being a gold digger and blackmailer who has…
Continue Reading »


Bollywood Latest

pakistani sex meera-Veena Malik

Gallery: Bollywood celebs in trouble with the law

ALMAS MEHERALLY VANCOUVER DESI Indian film actress Shruti Haasan has run into legal trouble after she pulled out of a signed contract, according to an…
Continue Reading »

Salman Khan-Bollywood

Bollywood actor Salman Khan denies he was driving or drunk during 2002 accident

IANS Mumbai – Bollywood actor Salman Khan on Friday told a Mumbai court, conducting the trial of the 2002 hit-and-run case involving him, that he…
Continue Reading »

Bollywood movie

Amitabh Bachchan: Balki challenges me with never-done-before roles

SUBHASH K. JHA IANS Mumbai – R. Balakrishnan and Amitabh Bachchan’s much anticipated third outing “Shamitabh” turned out to be a box office disaster, but…
Continue Reading »