Canucks ‘super fans,’ including PunJohnny Canuck, will highlight billboard campaign (with video, gallery)

Published: February 25, 2013

LARISSA CAHUTE
VANCOUVER DESI

It’s all about the Canucks fans this season.

PepsiCo Beverages Canada and the Vancouver Canucks have partnered up and chosen “super fans” to represent their upcoming Live for Now campaign.

Vancouverites Mohan Singh Vinning, also known as PunJohnny Canuck (the East Indian Johnny Canuck), Amie Nguyen, once dubbed “Queen Canuck,” and the well-known Green Men, Force and Sully, have been chosen as the super fans and will be seen in their very own billboards across the city this April.

They got together Friday at The Warehouse Studio downtown for some A-list treatment — decked out in fan gear to have their photos taken for the upcoming campaign.

“I had a blast,” said Vinning, adding it was the first time he’s ever received such star treatment.

Vinning describes himself as a “die-hard” Canucks fan — his bedroom walls covered in newspaper clippings and posters.

“My whole wall — you cannot see any paint within my room,” he said.

It was only last season he decided to take his fandom to the next level after seeing an East Indian man decked out in B.C. Lions gear.

“Orange turban, orange beard — everything,” said Vinning. “Just a total fanatic.”

“Why not make a PunJohnny Canuck and have an East Indian type character?”

So Vinning decked himself out in his PunJohnny Canuck gear and hit the Stanley Cup playoffs in Vancouver last year.

“I was actually by myself that day — I just wanted to go celebrate downtown (and) just the response I got from it,” he said. “Might as well just run with it.”

Vinning plans to get a YouTube channel up and running and put out biweekly videos recapping the games.

“It’s not just our generation that’s all crazy about the Canucks — older generations and everything, too,” he said.

“You see grandmas who come to Canucks games.”

So he wanted to do something by “making a staple character for more the East Indian community or any other ethnic group as well,” he said. “Something they can relate to.”

As for Amie Nguyen, she was just “born into the world of hockey and Canucks.”

“I just remember sitting in front of a TV with all my cousins, all my aunts, all my uncles, my parents just watching hockey and ever since then it’s just kind of built up,” Nguyen said, decked out in a Canucks toque, T-shirt and even Canucks-themed fingernails.

“I just represent all the time. I’m all about city patriotism and stuff so Canucks just naturally takes precedence over everything else.”

As for the Green Men’s Force and Sully, they saw themselves as a “natural fit” for the campaign.

“We represent this team as much as we can on the road,” Sully said from behind his green spandex.

“Not many people would go to Boston up against the Bruins fans in full body spandex.”

“This is awesome — we’re obviously super fans because we’re two idiots in green suits,” added Force. “No one ruins their dignity and integrity like we do on a daily basis.”

While PepsiCo Beverages Canada’s global Live for Now campaign often features superstars like Beyonce, the company decided on a more local focus for the West Coast.

“In Vancouver, we chose to bring it to life through the eyes of passionate Canucks fans who are quintessential representatives of the city, its spirit and culture and who truly embody the Pepsi Live for Now’ spirit,” said director of marketing Robb Hadley. “Pepsi wanted to uniquely celebrate the Canucks through their most visible and celebrated fans.”

And for Canucks COO, Victor de Bonis, that’s “the best part.”

“Pepsi is recognizing that the Canucks fans are representing the city and the culture and our spirit, and they’re doing something within our local market with a connection to the Canucks,” he said.

“The campaign is about showing a real fan, and how they uniquely celebrate our team. And the tag line ‘our team our way’ is really a fan tag line — it’s not necessarily a team tag line.”

lcahute@theprovince.com
twitter.com/larissacahute


Canucks super fans


Picture 1 of 9

Pepsi has chosen three Canucks ‘super fans’ — the Green Men: Force and Sully, Johnny Canuck and Amie Nguyen — to be the subject of its latest billboard promotion. Here they are participating in a photoshoot at The Warehouse Studio in Vancouver on Feb. 22, 2013. Les Bazso/PNG


Tags: , , , , , , , , , , ,





Featured

Screen shot of Shah Rukh Khan's first video tweet. Submitted.

Shah Rukh Khan sends out India’s first tweet using Twitter’s new mobile video camera

VANCOUVER DESI Bollywood superstar Shah Rukh Khan was the first-ever Indian to use Twitter’s freshly launched mobile video camera. Twitter announced the new feature on…
Continue Reading »

Amanda Todd is shown in an undated handout photo. The man accused in the cyberbullying case of British Columbia teen Amanda Todd has denied the allegations against him in a letter released by his lawyer. THE CANADIAN PRESS/Facebook, HO

‘First off, I’m innocent’: Dutch man accused in Amanda Todd extortion case writes open letter saying he’s the wrong guy

SUSAN LAZARUK VANCOUVER DESI The Dutch man suspected of online extortion in the Amanda Todd case has released a letter from jail, to tell the…
Continue Reading »

Indian spectators watch as a float carrying a sign that reads "Congratulations! It's a Baby Girl" passes by during the Indian Republic Day parade in New Delhi on January 26, 2015. The float represented India's Ministry of Women and Child Development.  An estimated 26 million babies are born anually in India, a country considered to be one of the worst places to be born a girl because of a societal 'gender gap' that favours boys and preferences for male children.  ROBERTO SCHMIDT/AFP/Getty Images

India’s Supreme Court bans online advertisements for pre-birth sex tests

VANCOUVER DESI India’s Supreme Court has ordered Internet giants Google, Yahoo and Microsoft to block all advertisements for pre-birth tests that determine a child’s gender,…
Continue Reading »

LOCAL NEWS

Amanda Todd is shown in an undated handout photo. The man accused in the cyberbullying case of British Columbia teen Amanda Todd has denied the allegations against him in a letter released by his lawyer. THE CANADIAN PRESS/Facebook, HO

‘First off, I’m innocent’: Dutch man accused in Amanda Todd extortion case writes open letter saying he’s the wrong guy

SUSAN LAZARUK VANCOUVER DESI The Dutch man suspected of online extortion in the Amanda Todd case has released a letter from jail, to tell the…
Continue Reading »

sethi

American Punjabi rapper feels at home in Vancouver

Collaborative hip hop and artistic group Char Bagh set to play the PuSh Festival on Saturday   LARISSA CAHUTE VANCOUVER DESI California-based MC and artist…
Continue Reading »

Al Paskall, husband of slain hockey mom Julie Paskall, was in Surrey Provincial court today during day one of her accused killer's preliminary hearing. Gord Goble/Surrey Now.

‘I wasn’t there when I should’ve been,’ husband of slain Surrey hockey mom says in court

AMY REID SURREY NOW “It should have been me.” More than a year after his high school sweetheart Julie Paskall lost her life following an…
Continue Reading »

Don't Miss...

Vancouver-BC

Raise your hand, send us a selfie and make a statement against racism (with video)

VANCOUVER DESI Vancouver Desi’s digital anti-racism campaign, Raise Your Hands Against Racism, officially kicked off Thursday, with people across the Lower Mainland sending in selfies…
Continue Reading »

DEVGAN

Bollywood film that was to shoot in Alberta ‘indefinitely postponed’

ERIC VOLMERS CALGARY HERALD Don’t brush up your Bollywood dance moves yet, Alberta. Shivay, a Hindi film that was set to start filming in the Rocky Mountains…
Continue Reading »

File photo: The new Surrey City Hall in Surrey, B.C., December 29, 2014. Arlen Redekop/PNG

Surrey named one of top seven most intelligent communities in the world

AMY REID SURREY NOW SURREY — The City of Surrey has been named one of the Top 7 Intelligent Communities of 2015 by New York-based think…
Continue Reading »

FILE PHOTO: A leopard walks with a tranquiliser dart in the residential area of Jyotikuchi in Guwahati, the capital city of the northeastern state of Assam on March 15, 2009. Three people were mauled by the leopard after the cat strayed into the city before it was tranquilised by forestry department officials. BIJU BORO/AFP/Getty Images

Leopard in India beaten to death by villagers after vicious attack

IANS Kolkata  – A young male leopard was beaten to death by a mob of angry villagers on Monday after it strayed into a West…
Continue Reading »

prv0122Nfashion01

Passion for fashion turned into day job for Surrey clothing designer

LARISSA CAHUTE VANCOUVER DESI Surrey’s Davi Bains-Gill never thought her love for fashion and design could be her livelihood. She pursued a career in social…
Continue Reading »


Bollywood Latest

Bollywood movie

Bollywood megastar Amitabh Bachchan rules out Hollywood

VANCOUVER DESI Bollywood megastar Amitabh Bachchan doesn’t foresee a transition to Hollywood, according to SkyNews. Although Bachchan recently appeared alongside Hollywood’s Leonardo DiCaprio in The…
Continue Reading »

Screen shot of Shah Rukh Khan's first video tweet. Submitted.

Shah Rukh Khan sends out India’s first tweet using Twitter’s new mobile video camera

VANCOUVER DESI Bollywood superstar Shah Rukh Khan was the first-ever Indian to use Twitter’s freshly launched mobile video camera. Twitter announced the new feature on…
Continue Reading »

Sunny Leone posts a photo of her family vacation to her Instagram account. Submitted photo/Instagram.

Sunny Leone signed on to mentor participants of new social media reality show

HINDUSTAN TIMES Listed as India’s most-searched celebrity last year, the Internet has certainly played a crucial role in Indo Canadian porn star turned Bollywood actress…
Continue Reading »