Canucks ‘super fans,’ including PunJohnny Canuck, will highlight billboard campaign (with video, gallery)

Published: February 25, 2013

LARISSA CAHUTE
VANCOUVER DESI

It’s all about the Canucks fans this season.

PepsiCo Beverages Canada and the Vancouver Canucks have partnered up and chosen “super fans” to represent their upcoming Live for Now campaign.

Vancouverites Mohan Singh Vinning, also known as PunJohnny Canuck (the East Indian Johnny Canuck), Amie Nguyen, once dubbed “Queen Canuck,” and the well-known Green Men, Force and Sully, have been chosen as the super fans and will be seen in their very own billboards across the city this April.

They got together Friday at The Warehouse Studio downtown for some A-list treatment — decked out in fan gear to have their photos taken for the upcoming campaign.

“I had a blast,” said Vinning, adding it was the first time he’s ever received such star treatment.

Vinning describes himself as a “die-hard” Canucks fan — his bedroom walls covered in newspaper clippings and posters.

“My whole wall — you cannot see any paint within my room,” he said.

It was only last season he decided to take his fandom to the next level after seeing an East Indian man decked out in B.C. Lions gear.

“Orange turban, orange beard — everything,” said Vinning. “Just a total fanatic.”

“Why not make a PunJohnny Canuck and have an East Indian type character?”

So Vinning decked himself out in his PunJohnny Canuck gear and hit the Stanley Cup playoffs in Vancouver last year.

“I was actually by myself that day — I just wanted to go celebrate downtown (and) just the response I got from it,” he said. “Might as well just run with it.”

Vinning plans to get a YouTube channel up and running and put out biweekly videos recapping the games.

“It’s not just our generation that’s all crazy about the Canucks — older generations and everything, too,” he said.

“You see grandmas who come to Canucks games.”

So he wanted to do something by “making a staple character for more the East Indian community or any other ethnic group as well,” he said. “Something they can relate to.”

As for Amie Nguyen, she was just “born into the world of hockey and Canucks.”

“I just remember sitting in front of a TV with all my cousins, all my aunts, all my uncles, my parents just watching hockey and ever since then it’s just kind of built up,” Nguyen said, decked out in a Canucks toque, T-shirt and even Canucks-themed fingernails.

“I just represent all the time. I’m all about city patriotism and stuff so Canucks just naturally takes precedence over everything else.”

As for the Green Men’s Force and Sully, they saw themselves as a “natural fit” for the campaign.

“We represent this team as much as we can on the road,” Sully said from behind his green spandex.

“Not many people would go to Boston up against the Bruins fans in full body spandex.”

“This is awesome — we’re obviously super fans because we’re two idiots in green suits,” added Force. “No one ruins their dignity and integrity like we do on a daily basis.”

While PepsiCo Beverages Canada’s global Live for Now campaign often features superstars like Beyonce, the company decided on a more local focus for the West Coast.

“In Vancouver, we chose to bring it to life through the eyes of passionate Canucks fans who are quintessential representatives of the city, its spirit and culture and who truly embody the Pepsi Live for Now’ spirit,” said director of marketing Robb Hadley. “Pepsi wanted to uniquely celebrate the Canucks through their most visible and celebrated fans.”

And for Canucks COO, Victor de Bonis, that’s “the best part.”

“Pepsi is recognizing that the Canucks fans are representing the city and the culture and our spirit, and they’re doing something within our local market with a connection to the Canucks,” he said.

“The campaign is about showing a real fan, and how they uniquely celebrate our team. And the tag line ‘our team our way’ is really a fan tag line — it’s not necessarily a team tag line.”

lcahute@theprovince.com
twitter.com/larissacahute


Canucks super fans


Picture 7 of 9

Pepsi has chosen three Canucks ‘super fans’ — the Green Men: Force and Sully, Johnny Canuck and Amie Nguyen — to be the subject of its latest billboard promotion. Here they are participating in a photoshoot at The Warehouse Studio in Vancouver on Feb. 22, 2013. Les Bazso/PNG


Tags: , , , , , , , , , , ,





Featured

Andrew Macdonald, regional general manager for Uber Central, which includes all of Canada and the Central U.S., admits that Uber hasn’t always been in control of its message.

Can Uber bury its PR disasters once and for all and prove it’s a force for good?

KRISTINE OWRAM FINANCIAL POST When Uber Technologies Inc. launched its UberX ride-hailing service in Toronto last September, it went out of its way to make…
Continue Reading »

Yellow police crime-scene tape and evidence cones surround a crashed car after a shooting in Surrey that resulted in a man’s death Sunday. Wayne Leidenfrost/PNG

Man killed in Sunday morning Surrey shooting linked to recent spree of violence; is nephew of NDP MLA Harry Bains

FRANK LUBA VANCOUVER DESI A shooting death early Sunday in Surrey has been linked to the recent spree of shootings in the community, police said…
Continue Reading »

Ankit Keshri. Submitted photo/Facebook

Young Indian batsman Ankit Keshri dies after freak field accident during one-day cricket match

THE ASSOCIATED PRESS KOLKATA, India — Indian cricket batsman Ankit Keshri died early Monday, three days after suffering a head injury in a freak accident…
Continue Reading »

LOCAL NEWS

Breast cancer in South Asian women often diagnosed at later stage: study

By Sheryl Ubelacker THE CANADIAN PRESS TORONTO — Women of South Asian descent are more likely to be diagnosed with breast cancer in its later…
Continue Reading »

Yellow police crime-scene tape and evidence cones surround a crashed car after a shooting in Surrey that resulted in a man’s death Sunday. Wayne Leidenfrost/PNG

Man killed in Sunday morning Surrey shooting linked to recent spree of violence; is nephew of NDP MLA Harry Bains

FRANK LUBA VANCOUVER DESI A shooting death early Sunday in Surrey has been linked to the recent spree of shootings in the community, police said…
Continue Reading »

Canada in middle of the pack in global poll on environmental concern

By Bob Weber THE CANADIAN PRESS A new global poll of consumers in 23 countries suggests Canadians are middle of the pack when it comes…
Continue Reading »

Don't Miss...

Indian recipes-Vancouver Desi

Taste India: Mix creamed spinach with crispy paneer

RANDY SHORE POSTMEDIA NEWS When I go looking for ways to use garden greens, I often turn to Indian cuisine. Saag paneer is creamed spinach…
Continue Reading »

Vancouver-Surrey

Sikh community celebrates a harvest of goodness in B.C

JAGDEESH MANN VANCOUVER DESI For Vancouver publisher, Harbinder Singh Sewak, the dream was four years in the making. This week, as millions of Sikhs around…
Continue Reading »

Narendra Modi welcomed in Toronto

Photos: Modi-mania hits Canada

VANCOUVER DESI Check out photos of Indian Prime Mininster Narendra Modi’s visit to Canada. RELATED STORIES: “Rock-star” Modi to get Bollywood-style welcome at Surrey Hindu…
Continue Reading »

Desi-shooting-Surrey

11 of 19 Surrey/Delta shootings between South Asian, Somalian groups

Even the wounded won’t help cops investigate drug dealers’ war KIM BOLAN POSTMEDIA NEWS METRO VANCOUVER — Two groups of young drug dealers who have…
Continue Reading »

Royal Wedding

Aga Khan’s eldest son Prince Rahim and his wife Kendra Salwa Spears announce birth of first child

VANCOUVER DESI The Aga Khan’s eldest son Prince Rahim and his wife Princess Salwa (Kendra Salwa Spears) announced the arrival of their first child Tuesday….
Continue Reading »


Bollywood Latest

FRANCE-ENTERTAINMENT-CANNES-FILM-FESTIVAL

Bollywood divas Aishwarya Rai Bachchan, Sonam Kapoor to dazzle Cannes 2015 (with photos)

IANS Mumbai – Actress Aishwarya Rai Bachchan, who is gearing up for her comeback on the silver screen, will be scorching the red carpet of…
Continue Reading »

Sonam Kapoor

Gallery: Bollywood fashionista Sonam Kapoor’s “Indian elements” at Cannes

VANCOUVER DESI As Bollywood actress Sonam Kapoor, our very own desi fashionista who likes fusion fashion and has often chosen classy ensembles with “Indian elements”…
Continue Reading »

Aishwarya Rai

Gallery: Aishwarya Rai’s hot and not styles at Cannes

ALMAS MEHERALLY VANCOUVER DESI When the world’s brightest stars walk the red carpet at Cannes this May, movie fans will be watching closely. Former beauty…
Continue Reading »